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Looking forward to joining We Don't Have Time's COP28 Climate Hub at American University tomorrow! Our VP of Campaigns, Brooke Betts, will join a panel on The Power of Storytelling. Check out the full agenda and register here! https://www.wedonthavetime.org/events/cop28-day7
Day 7, The COP28 Climate Hub at American University – Dec 07, 2023–Dec 07, 2023
We Don't Have Time, the Center for Environment, Community, & Equity, and the School of International Service are proud to present a day of the COP28 Climate Hub at American University.
https://www.wedonthavetime.org/events/cop28-day7
Ann Nyambura
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https://rare.org/report/do-messages-encouraging-high-impact-climate-behaviors-affect-support-for-climate-policy/ Reduce the amount of meat in your diet. Switch to a green energy provider. Install solar panels. Reduce food waste at home. Make an electric vehicle (EV) your next car purchase. Reduce the amount you fly by at least one flight a year. Purchase carbon offsets. These are seven high-impact individual climate mitigation behaviors individuals can adopt to reduce their carbon footprint. But does encouraging these behaviors undermine individual support for climate change policy? In a journal article published in Oxford Open Climate Change, Rare co-authors Abdurakhim Rakhimov and Erik Thulin demonstrate how messages encouraging individuals to adopt climate mitigation behaviors does not change their stated support for climate solutions at the policy level. In fact, individual behaviors can – and must – serve to support each other. What sparked our curiosity? Previous studies examining the relationship between individual behavior change and policy support for climate initiatives have yielded mixed results. But in the context of the climate crisis, policymakers and program designers must be aware of all strategies in their toolkits. This awareness includes understanding whether programs that rely on messaging to promote high-impact individual behavior change (such as flying less, buying an electric vehicle, eating less meat, and reducing food waste) risk undermining policy support. Study details: Rare randomly assigned study participants to one of two groups: the individual behavior messaging condition or a neutral control. In the experimental condition, the researchers presented participants with a message describing seven high-impact individual climate-mitigating behaviors. To highlight these behaviors’ impact, Rare told participants that if 10% of Americans adopted each behavior, the U.S. would be back on track to meet its global commitments to reduce carbon emissions. Participants in the control condition were not shown the message about the seven behaviors. Finally, all participants stated their support for a carbon tax. Research findings: The study revealed that the messages—which recommended that individuals adopt high-impact climate behaviors and highlight their significant impact—do not affect stated support for a carbon tax. In fact, behavior shifts offer high mitigation potential and can create demand for policy and regulatory shifts. Based on the results, policymakers and program designers addressing climate change should view behavioral solutions and messages as complementary allies in driving large-scale climate policy shifts.
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Things we can slowly change and adapt to easily if we decide
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Great research, the findings are amazing. We should all continue with sharing positive messages on climate mitigation.
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Beautiful,thanks for sharing
Rare
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The #ClimateMigrationCouncil is a group of leaders from a wide array of fields - NGOs, academia, government, philanthropy - advocating for solutions to the human consequences of climate change. Our CEO Brett Jenks and Carlos Alvarado, the former president of Costa Rica and a member of our board, are both members of the Council. They spoke to Devex about the role of leadership in driving global climate action and the connection between conservation and the human impacts of climate change. https://www.devex.com/news/can-this-high-level-task-force-drive-a-debate-on-climate-migration-105364
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We require accelerated climate crisis solutions now, the effects will only get worse in unprecedented magnitude if we continue dilly dallying.
Rare
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As we move into 2023, we want to share with the We Don’t Have Time community our favorite Behavior and Environment Studies of 2022. These articles applied critical environmental issues through a behavioral science lens. Here are our Top 5 Behavioral and Environmental Studies of 2022: 1. Emotions are a vastly under-used tool in environmental initiatives, but they shouldn’t be. The climate crisis is driven by human behavior, so why hasn’t human behavior been leveraged as a solution to solve the climate crisis? Rare’s Center for Behavior & The Environment researchers, Katie Williamson and Erik Thulin, authored a paper in the scientific journal Ecology & Society about tapping into human emotions in order to make a climate impact. They investigated emotions, such as fear, hope, shame, pride, anger, and interest, as drivers of environmental behavior change. Click here to read their research and learn more! 2. Equity in behavior-centered conservation solutions should be the new norm. The connection between equity and conservation has long been of interest to academia, and recently researchers have also begun exploring the relationship between behavior change and conservation. A paper has now been published by a team of researchers (Crosman et al., 2022) that analyzes the intersections between all three: equity, behavior-focused solutions, and conservation. The researchers argue that all conservation initiatives must center equity in all aspects of designs for solutions to be durable and successful, in addition to being just and fair. The authors provide specific recommendations for all stakeholders of a conservation campaign, all the way from the “agenda-setters” to the conservation practitioners on the ground. Click here to read their research and learn more! 3. Nudging, as a form of choice architecture, can positively impact behavior change. Nudge theory, brought about by the behavioral economists Richard Thaler and Cass Sunstein, defines a nudge as any aspect of the choice architecture that alters people’s behavior predictably, without forbidding any options or significantly changing their economic incentives. Simply put: A friendly intervention that gently steers individuals towards a desired action. In the article, by Mertens et al. for the Proceedings of the National Academy of Sciences (2022), they executed a large research analysis of over 440 pieces of existing research and found that choice architecture is influential in creating change. To read more about this article, click here. 4. Not only can nudging be effective in the right scenarios, but intentional, small-scale interventions can be used to combat climate change. Zeroing in on reducing emissions in peoples’ everyday lives represents a considerable potential to solve the climate crisis. However, when should choice architecture be used to encourage people to make climate-friendly decisions? Adele Peters argues that nudges are only powerful in systems that allow them to be effective (e.g., a nudge initiative to increase biking in a city only works if the city’s roads are bike-friendly). Using nudging to encourage pro-environmental behaviors can actually lessen an individual’s impact on the climate, as long as it is done intentionally and with a mind to equity considerations. Click here to read Adele Peter’s article. 5. The long-term success of restoration efforts depends on behavioral science. The application of behavioral science has largely been sidelined in restoration efforts, but the authors Gianluca Cerullo and Kristian Steensen Nielsen, argue in their article that implementing behavioral science is critical to seeing restoration efforts succeed in the long term. The pair argue that behavioral science can be applied in three meaningful ways: - List the behaviors that are causing ecosystem degradation. - Focus on the what, where, and why of restoration plans to include appropriate behavioral interventions. - Determine what behavioral strategies must be employed so that restoration continues beyond intervention. We hope you’ve enjoyed our Top 5 Behavioral and Environmental Studies of 2022! Are you interested in keeping up to date with Rare’s work? We invite you to sign up for our newsletter, The Behavior Beat. Make sure to also follow us on We Don’t Have Time, Twitter, LinkedIn, Instagram, and Facebook!
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Great article! I will definitely bookmark these 5 studies
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Thanks for compiling this. From a storytelling perspective, I totally agree with number 1. Climate communicators need to work on how to make receivers of climate information feel something, instead of just feeding them the facts. Viable Cities’ chief storyteller Per Grankvist gave a good – and very entertaining – presentation about this at STHLM+50 Climate Hub. Watch it here: https://app.wedonthavetime.org/posts/2a9e45f9-ff0f-4d3b-a511-691e1c6ab4e9
Rare
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You've heard of product placement. Well, how about climate placement? Let's send some climate love to Netflix for using its platform to help normalize climate-friendly behaviors that individuals can adopt - including driving EVs. Not only is Netflix displaying EVs, but they are making a concerted effort to work them into storylines organically. "Netflix chief marketing officer Marian Lee, speaking to reporters at a virtual press conference, said that the streaming service is focused 'on educating all of the talent that we work with, so that they can incorporate the EVs into their storylines in an organic way, so it doesn’t feel out of place.'" As people more regularly see climate-friendly behaviors happening around them - including in their entertainment streams - they sense norms shifting and are more likely to shift along with them. It's an effective way to help build the critical mass of people we need supporting more sustainable behaviors that will help drive large-scale change. https://www.hollywoodreporter.com/business/business-news/netflix-gm-ev-alliance-super-bowl-ad-1235315381/?_hsmi=244467295&_hsenc=p2ANqtz-__9tvPF0gUjb4XUw9htX6wEtFGDa2oz6iJX1-q6XDckyf350WCkdjjVldEC0Vk0
Netflix to Feature General Motors EVs in TV Shows and Movies in Deal That Kicks Off at Super Bowl
Will Ferrell will star in the 60-second ad, which sees him driving GM EVs in the worlds of 'Squid Game,' 'Bridgerton' and 'Queer Eye.'
https://www.hollywoodreporter.com/business/business-news/netflix-gm-ev-alliance-super-bowl-ad-1235315381/?_hsmi=244467295&_hsenc=p2ANqtz-__9tvPF0gUjb4XUw9htX6wEtFGDa2oz6iJX1-q6XDckyf350WCkdjjVldEC0Vk0
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Dear Rare Thank you for getting your climate love to level 2! We have reached out to Netflix and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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It's a great way to show viewers that small changes in their daily lives can have a big impact when it comes to combatting climate change.
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Wow! That's very impactful from Netflix, yes behavioral changes starts in that's manner.
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Brett Jenks
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I am excited to share my op-ed in Behavioral Scientist about a new research initiative we've undertaken at Rare to track climate progress. While Americans believe people SHOULD adopt climate-friendly behaviors, they severely underestimate how much OTHER people believe the same. We’ve taken to calling this a “normative bubble,” a gap between perception and reality that threatens the widespread adoption of behaviors. The initiative, called the Climate Culture Index, is tracking this bubble, and the psycho-social state of Americans related to the most impactful climate-friendly behaviors. The insights we draw from it could help partners in media, government, and elsewhere develop more effective strategies for shifting the culture toward sustainability. Give the piece a read and share your thoughts in the comments. https://behavioralscientist.org/to-make-progress-on-climate-action-pop-normative-bubbles/
To Make Progress on Climate Action, Pop ‘Normative Bubbles’ - By Brett Jenks - Behavioral Scientist
Why measuring Americans’ perceptions of others’ beliefs about climate action could be a key for climate progress.
https://behavioralscientist.org/to-make-progress-on-climate-action-pop-normative-bubbles/
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Thank you for sharing your op-ed, this is very interesting, I really like the thought behind the Climate Culture Index and I think it will be a very important tool to develop climate policies in the future. What do you think could be a way to go around this "climate culture gap"? Is it more communication or better communication?
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Love this a lot as our psychology is making all the difference in these our current situation. Both for how we got here, band also how we get out of it. And you saying that “that the strongest unique predictor of intention to take high-impact climate action is whether a person believes that other people are already taking that action.” perfectly fits to what I’m always saying, namely that being a good example is the most powerful way to inspire others to take action too. Thank you for sharing!
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Thanks for sharing your op-ed! I like your quote "If the government cuts a $1,500 check for a heat pump but no one claims it, does it make an impact?". It reminds me of the "if a tree falls in a forest and no one is around to here it, does it make a sound?"
Rare
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Give some climate love to WildAid a global nonprofit dedicated to protecting wildlife and natural habitats. Their new "Environmental Excuse" ad campaign is focused on helping Gen Z audiences overcome eco-anxiety by inspiring climate action. The campaign's strategy incorporates some of our research into what drives individuals to adopt climate-positive behaviors. Read more here. Go WildAid! https://wildaid.org/as-eco-anxiety-surges-wildaid-launches-us-consumer-decarbonization-ad-campaign-to-limit-the-effects-of-climate-change/
As Eco-Anxiety Surges, WildAid Launches US Consumer Decarbonization Ad Campaign to Limit the Effects of Climate Change - WildAid
New research indicates 77 percent of Gen Z believes lifestyle changes are necessary to make an impact on climate change, new campaign aims to overcome remaining obstacles to change SAN FRANCISCO, CALIFORNIA, January 3, 2023 –While 77 percent of Gen Z respondents indicated that changing the way they live will be necessary to have … Continue reading "As Eco-Anxiety Surges, WildAid Launches US Consumer Decarbonization Ad Campaign to Limit the Effects of Climate Change"
https://wildaid.org/as-eco-anxiety-surges-wildaid-launches-us-consumer-decarbonization-ad-campaign-to-limit-the-effects-of-climate-change/
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Eco anxiety is real mental health issue affecting gen Z ,I applaud them for the amazing campaign!
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I like the creativity of the campaign, eco-anxiety is a real issue that needs to get more focus!
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Great work by WildAid! I think minimizing eco-anxiety is an important issue that hasn't seen enough proper attention yet!
Rare
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“Humans are attracted to one solution or one action [to solve climate change]. You can’t change systems without individual behavior change, and systems change enables and accelerates individual change. They’re two sides of the same coin.” There’s a false narrative once again bubbling up within the climate change community that encouraging individuals to pursue their own climate action somehow diminishes their support for large-scale change, despite research pointing to the opposite. With more Americans than ever believing we should take more personal action on climate change, why stifle the momentum? Instead, we should see it as an opportunity to spark collective action During the UN climate conference COP27, Rare participated in the COP27 Climate Hub, an on-site and digital broadcast hosted by We Don’t Have Time from Sharm El-Sheikh in Egypt. Brett Jenks, CEO of Rare, joined the broadcast live from Sharm El-Sheikh to talk about why personal climate action is a critical piece of the climate solution puzzle. Rare is a global conservation organization that has worked in over 60 developing nations for nearly 50 years, specializing in applying behavioral science to local problems in order to drive change. One of the largest challenges or queries of the climate crisis is who needs to change, groups or individuals? Rare’s specialized work around the planet and, holistic approach has proved that this is not a question of one or the other, but rather a harmonious combination of the two. When asked about what incentives could be given to individuals to maximize their climate ownership, Brett shared that it’s all about “thinking in innovative ways of how to create the social norms, the social expectations, and the social sense that [climate friendly practices] are not just ethical, or practical, they’re also cool. People change when they see people changing.” Rare has also launched the Climate Culture Index, an innovative research project led by Erik Tulin and Rakhim Rakhimov, two behavioral scientists at Rare. The Climate Culture Index will measure what individual Americans are thinking about various high-impact climate actions and what they are DOING about them. Brett shared that applying this index requires a mixture of both consumer anticipation and transformation of social norms, to allow them to understand the state of the adoption of climate friendly behavior. While at this point, the Climate Culture Index only has one cross-sectional snap shot of the American population, the biggest insight thus far is that while Americans believe key climate behaviors are important, they don’t realize how many others believe the same. They call this the “normative bubble” and it represents a major problem if people base their decision to adopt climate action based on whether they see change happening around them. This data essentially tells the story of, “Everyone expects us to do it, but we don’t know it. We all tend to follow particular patterns,” but when it comes to climate action, “we just don’t know that these patterns are imminently amongst us.” Rare predicts tipping points “for the good,” as host Catarina Rolfsdottir-Jansson called them, where a natural social shift will expedite the demand, expectation, and positive social pressures for individuals to have ready access to climate friendly options in their lives. https://youtu.be/4_wdhcfFk1c?t=20246 Rewatch the COP27 Climate Hub anytime on We Don’t Have Time Play.
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Amazing piece! behavior change is the epicenter for any systematic change to take place. Behavior change should the focus in influencing people to embrace eco-friendly lifestyle.
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It's the individual who needs to change especially when they are equipped with knowledge....UpTo now...SDG 4 is the first tool in behavioral change.
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I'm in NYC for #ClimateWeek and there is a new optimism thanks to the major U.S. climate legislation passed last month. But it's one thing to incentivize electric vehicles and solar panels and energy conservation measures; it’s another to get millions of Americans to act and adopt them. I recently shared some thoughts about why behavior change should work hand in hand with policy change to ensure we earn the full return on these climate investments. Give it a read and let me know what you think: https://bit.ly/3BqiAsQ
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True. If the population is not sensitized about the climate crisis and the need to embrace change, the goals will not be met.
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I like this part of your article: " climate policy is not a panacea." Very true!
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Indeed behavior science is the way to go in influencing people to embrace sustainable lifestyle.
Rare
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Most people just don’t hear enough about climate change. According to researchers at Yale, 66% of Americans only hear about climate change in the media once a month or even less. But that doesn't mean people simply hearing about climate change will necessarily spark action. “To effectively share what we know, we need ‘simple clear messages, repeated often, by a variety of trusted sources,’ writes Dr. Edward Maibach of the Center for Climate Change Communication at George Mason University. Climate change doesn’t just belong within the narrow band of climate journalism, nature documentaries, or environmental non-profits. Novels, music, movies, television, radio, advertising, community leaders, social media influencers can and should play an important role. Rare, the Behavoural Insights Team, and Potential Energy have created a new resource outlining eight principles for effective and inviting climate communication. The principles, which were identified and curated from a wide body of scientific research, are easily digestible, yet specific enough to improve the effectiveness of what you’re aiming to convey. “For brands, organizations, employers, and other leaders, communicating about climate change can feel risky,” said Brandon Schauer Senior Vice President of Rare’s Climate Culture program. “That’s why Rare is sharing these research-based 8 Principles—to make communications more effective and accessible to a wider audience.” The eight principles outlined in the resource are: 1. Make it personal 2. Make it accessible 3. Make it empowering 4. Make it doable 5. Make it collective 6. Make it normal 7. Make it trustworthy 8. Make it for everyone Click here to read the report!
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These are great principles that should be applied by everyone working with communication and climate
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Love the principles and guidance
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Thanks for sharing... Communication is vital in the fight against climate change
Rare
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The 30x30 Campaign is a global movement to preserve biodiversity by protecting 30% of the world's land and oceans by 2030. One of the most effective tools for ocean protection is Marine Protected Areas (MPAs), areas of the sea where human activity is off limits or severely restricted to protect biodiversity. However, MPAs are often placed far from coastal areas, while ecosystems that sustain marine life and counter the effects of climate change are found primarily near the shore. Coastal waters are overlooked and under-protected. Only 17% of the world's coastal waters are protected. This leaves vulnerable communities dependent on healthy fisheries for food security, jobs, and protection from extreme weather events fueled by climate change. We need to effectively protect these waters while meeting the needs of coastal communities. To achieve this, Rare uses an approach called Managed Access with Reserves. There are two parts to this system. First are the no-take reserves - areas of coastal waters off-limits to fishing to allow fish populations to regenerate. These reserves are established within areas of managed access, where local and Indigenous communities have exclusive rights to fish. The key to this approach is putting local governments and communities in control of the Managed Access areas. Rare specializes in the science of human behavior, and we know that a sense of ownership inspires individuals to manage their environments effectively. Ownership also encourages local fishers to follow rules and regulations, and collaborate as they work to achieve shared goals and make collective decisions about the future of their fisheries. By specifying who, when, where, and how fishers can fish, local governments and communities can design Managed Access areas that safeguard biodiversity, livelihoods, and some of our best defenses against climate change. From local fishers to world leaders, everyone can play a meaningful role in protecting shared oceans, achieving the goals of 30x30, and addressing climate change. Managed Access with Reserves are a solution that benefits people and nature. Watch this video to learn more about Managed Access with Reserves: https://rare.org/video/managed-access-with-reserves/
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Read more about this work in this recent article in Devex: https://www.devex.com/news/how-to-protect-and-why-to-prioritize-coastal-waters-103016
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This is such a great and important project, keep up the good work
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That's a great initiative, we need to protect the oceans!
Rare
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Charting the path to personal action on climate change
https://bit.ly/37dbyw9
Thanks to the great work of a host of organizations, we now know which behaviors and actions we can personally adopt to contribute meaningfully toward reducing emissions that drive climate change. But change is a journey and awareness or information alone won't lead people to make important changes in their own lives. In a blog post, Rare's Brandon Schauer shares how we partnered with Harmonic Design to bring together experts food, energy, and carbon offsets and create new "Journey Books" - guides infused with insights from behavioral science and design thinking - to empower activists and advocates to advance climate-positive behaviors within their communities and constituencies. Take a look and consider how these guides might help you in your work to promote the uptake of sustainable, personal behaviors and build the critical mass supporting large-scale climate change https://bit.ly/37dbyw9
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We need tools to change the way we do things. I will try it out!
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thank you for sharing
Rare
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While studies* show consumers growing increasingly concerned about climate change, many are left wondering what they can do to meaningfully address it. A new partnership between mission-driven software firm Impact Karma, and international conservation organization Rare is offering a solution. Through ImpactKarma’s technology platform KarmaWallet, climate-concerned consumers can now connect directly to Rare to make 100% tax-deductible donations to high-quality carbon reduction projects around the world designed to support verified nature-based solutions to climate change. KarmaWallet helps consumers understand the social and environmental impacts of their spending habits based on who they do business with. The platform compares brands based on responsible practices and shows the consumer their personal footprint, then gives them the opportunity to take positive action. Now, KarmaWallet is connected to Rare’s tailored presentation of the numerous benefits provided by nature-based projects around the world, including carbon reduction, wildlife and biodiversity protection, and community development. The platform also includes a payment processing plugin that facilitates donation transactions, making it quick and easy for consumers to contribute to nature-based solutions. “A growing number of Americans want to take some sort of climate action, but they don’t know where to start,” said Brandon Schauer, vice president of Rare’s US climate program. “We are excited to partner with ImpactKarma to help people take the quick and easy step of donating to nature. Giving to nature is an on-ramp to other actions people can take that not only reduce emissions but also shift social norms toward more sustainable behaviors.” Rare identifies carbon offset projects through vetted organizations. The projects are all over the world and range from protecting mangroves to planting forests to helping communities transition to sustainable cookstove technology. Check out our new platform by going to https://www.karmawallet.io/ and signing up! Read the full press release: https://rare.org/press_release/rare-impactkarma-partner-to-help-climate-concerned-consumers-easily-donate-to-carbon-reduction-projects/ The development of a modern API and payment processing plugin designed to digitally deliver consumer-grade carbon offsets is Rare’s latest innovation through its Make It Personal program. Make It Personal uses the science of human behavior to design interventions that promote the best behaviors for meaningfully reducing carbon emissions. According to the EPA, the 16 metric tons of carbon each American generates on average every year would require nearly 21 acres of US forest per person to sequester. *https://www.greenbiz.com/article/more-consumers-are-serious-about-climate-change-are-business-and-government-listening
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Very useful and needed!
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thanks Brandon for the shoutout - please visit karmawallet.io to learn more
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when I first heard about Karma Wallet I happened to have just read this article* by Fast Company that perfectly describes the use case that this great service fills (excerpt below): "So why aren’t people following through on that desire? When YPCCC follows up to ask, the dominant answer is that people just don’t know which companies to reward and which ones to punish. Consumers can feel trapped, especially as they try to decode greenwashing. Doing that research can be difficult, and many may not be motivated, or have the time, to do so." *If 100 companies are responsible for 70% of emissions, what can you do?https://www.fastcompany.com/90680284/heres-how-to-push-for-action-on-the-climate-crisis
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See you there! 👋