@brett_Jenks
I am excited to share my op-ed in Behavioral Scientist about a new Rare research initiative tracking climate progress based on people's behavior. While Americans believe people should adopt climate-friendly behaviors, they severely underestimate how much other people believe the same. We’ve taken to calling this a “normative bubble,” a gap between perception and reality that threatens the widespread adoption of behaviors. The “Climate Culture Index" is our new initiative tracking this bubble, and the psycho-social state of Americans related to the most impactful climate-friendly behaviors. The insights we draw from it could help partners in media, government, and elsewhere develop more effective strategies for shifting the culture toward sustainability. Give the piece a read and share your thoughts in the comments. https://behavioralscientist.org/to-make-progress-on-climate-action-pop-normative-bubbles/
To Make Progress on Climate Action, Pop ‘Normative Bubbles’ - By Brett Jenks - Behavioral Scientist
Why measuring Americans’ perceptions of others’ beliefs about climate action could be a key for climate progress.
https://behavioralscientist.org/to-make-progress-on-climate-action-pop-normative-bubbles/
I'm in NYC for #ClimateWeek and there is a new optimism thanks to the major U.S. climate legislation passed last month. But it's one thing to incentivize electric vehicles and solar panels and energy conservation measures; it’s another to get millions of Americans to act and adopt them. I recently shared some thoughts about why behavior change should work hand in hand with policy change to ensure we earn the full return on these climate investments. Give it a read and let me know what you think: https://bit.ly/3BqiAsQ
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83 w
True. If the population is not sensitized about the climate crisis and the need to embrace change, the goals will not be met.
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83 w
I like this part of your article: " climate policy is not a panacea." Very true!
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83 w
Indeed behavior science is the way to go in influencing people to embrace sustainable lifestyle.
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