Shared by Robert Sabelström
ClimateHero
17 w
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💚MASSIVE MILESTONE - 1 MILLION HOUSEHOLDS 💚 Today we can proudly announce that over 1 million households have used ClimateHero's carbon calculator to measure and reduce their carbon footprint. These households have selected climate pledges promising to reduce their combined carbon footprint by 2.1 million tons of CO2 per year. This is equivalent to the emissions reduction achieved by permanently removing 1.4 million diesel cars from our roads. "We are thrilled to reach this milestone and witness the collective impact our users are making in the fight against climate change .The commitment of 1 million users to reduce their carbon footprint is tangible. Together, we are making a real difference." says Robert Sabelstrom, Founder and CEO at ClimateHero. WHY DOES CLIMATEHERO HELP HOUSEHOLDS CUT THEIR CARBON FOOTPRINT? ISN'T IT THE RESPONSIBILITY OF COMPANIES OR POLITICIANS? ClimateHero's perspective aligns with the Exponential Roadmap initiative, backed by Johan Rockström and Christiana Figueres, showing that we can achieve the 1.5-degree target by halving global carbon emissions every decade. ClimateHero believes that to gain momentum in this exponential transition, the entire socio-economic triad must interact: - Legislators (politicians, authorities) - must correct where the market fails and set rules that encourage climate-smart solutions while penalizing environmental degradation. - Producers (companies and the public sector) - need to take responsibility for the carbon emissions their products and services cause and transition to fossil-free solutions. Furthermore, they need to influence their stakeholders (suppliers, customers, partners, etc.). - Consumers (You and I) - need to reduce our carbon footprints through lifestyle changes, resolutely demand climate-smart solutions (from producers), and democratically influence (legislators) to act. Do you want to calculate your own carbon footprint in 5 minutes? 👇 https://carbon-calculator.climatehero.org/partners/wedonthavetime
Shared by Robert Sabelström
ClimateHero
41 w
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Half of 2023 has now passed, a half-year marked by new heat records and monstrous wildfires in Canada. After a temporary decline during the pandemic, global greenhouse gas emissions are now back at historically high levels and the prospect of limiting global warming to 1.5 degrees Celsius is becoming increasingly difficult. What is required to limit global warming to 1.5 degrees C? https://climatehero.typeform.com/to/NHRiK1 The Exponential Roadmap initiative shows that we can limit global warming to 1.5 degrees Celsius if we follow "the carbon law" of halving halving our carbon emissions every decade. The good news is that we can achieve the first halving by 2030 simply by scaling existing solutions. But to gain momentum in this exponential transformation, it is necessary that the entire socio-economic "trinity" interoperate: - Legislators (politicians, authorities) - must correct where the market fails and set rules that stimulate climate friendly solutions and punish environmental degradation. - Producers (companies and the public sector) - need to take responsibility for the carbon emissions caused by their products and services and switch to fossil free solutions. Furthermore, they need to influence their stakeholders (suppliers, customers, partners, etc.) to follow suit. - Consumers (You and I) - need to reduce our carbon footprint through lifestyle changes and resolutely demand climate friendly solutions (from producers) and democratically influence (legislators) to act. A good start is to calculate and reflect on your own climate impact for 2023. With ClimateHero's carbon calculator, you can calculate your carbon footprint in just 5 minutes. You will then receive feedback on what you are already doing well and suggestions on how to reduce your footprint. 👉CALCULATE YOUR CARBON FOOTPRINT FOR 2023👈 So far, more than 500 000 people have used ClimateHero and pledged to reduce 1 million ton CO2e per year, which is equivalent to removing 700 000 petrol cars from our roads.
Shared by Robert Sabelström
ClimateHero
68 w
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What was your Carbon Footprint 2022? What actions can you take to further reduce it during 2023? Use our fun test to calculate your carbon footprint in 5 minutes! 👇 https://climatehero.typeform.com/to/NHRiK1 👆
Shared by Robert Sabelström
GodEl
150 w
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Listen up! We have cracked the code! We know how to enable our planet's inhabitants to adapt their lifestyles and avoid a climate catastrophe. With ClimateHero you may in just 5 minutes calculate your carbon footprint by answering a few simple questions about your housing, travelling and consumption habits. You then receive positive feedback on what you already do well and get personalized tips on how to improve. The tips you accept are saved as your climate pledge, which we help you take action on. So far, 150 000 people have used ClimateHero and pledged to reduce more than 300 000 tonnes CO2 per year, which is equivalent to removing more than 200 000 diesel cars from our roads.
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Shared by Robert Sabelström
ClimateHero
146 w
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In our previous post we concluded that our overall objective is to empower 100 million people to adapt lifestyle changes in line with a 1.5-degree carbon budget, before 2030. In this post we will summarize our ‘Grand master plan’ to achieve that objective. But first, let us take a step back and consider what we have achieved so far. The first version of the ClimateHero carbon calculator was released on the Swedish market in early 2018. By the end of 2018 we had reach 25 000 users, who had calculated their carbon footprint and pledged to reduce it based on the personalized tips we provide. We have then grown exponentially, by doubling our user base every year. We reached 50 000 people by end 2019 and 100 000 people by end 2020. These first 100 000 users mainly live in Sweden, which is our ‘home market’. We have worked disciplined with ‘growth hacking’, meaning that we have tested and improved the whole user journey and validated our business model and engine of growth. The carbon calculator is currently in version 4.0 and we have made over 1000 adjustment since the first release. The adjustments have been based both on the extensive user feedback we have received and the continuous growth hacking experiments we have conducted. The company is privately held, 100% funded by our founder Robert Sabelstrom. The seed capital originates from the divestment of Robert’s previous start-up, that offered a digital booking platform for surf travelling. The current growth of ClimateHero is completely self-funded, based on the proven business model of offering carbon offset subscriptions, that balance out the user’s remaining emissions, after lifestyle changes. It means that Robert and the team can focus 100% on improving and growing their positive climate impact, rather than chasing funding for the company. Reaching the first 100 000 users marked the end of the first phase on our journey. Looking ahead, we have an overall master plan to reach 100 million users by 2030. The plan is based on continued exponential growth, where we will 10x our impact every third year. Each 10x is a ‘moon shot’ and to reach our 2030 objective, we need to achieve 4 moonshots. - Moonshot 1: ‘Lean start-up’ – Prove the business model in Sweden and reach 100 000 users by 2020 – DONE. - Moonshot 2 – ‘Bootstrapped expansion’ - Reach 1 million users in a Multilanguage set-up by 2023, without dependency on external funding – ONGOING. - Moonshot 3 – ‘Leveraged scale-up’ - Reach 10 million users by 2026, fueled by external funding. - Moonshot 4 – ‘The tipping point' - Reach 100 million users before 2030 – To be defined. We are currently operating in ‘Moonshot 2’ where we have detailed plans and targets for 2021, 2022 and 2023. We have concluded that we have all the means necessary to achieve Moonshot 2, it will just take dedicated and disciplined work combined with an agile approach to any challenges or opportunities that might occur. To continue the exponential growth in Moonshot 3, we have concluded three additional growth levers that we need to master: 1. Paid Media Reach – We cannot solely depend on growth hacking and running our own digital advertising. We need to invest in reach and awareness campaigns in a broader media mix, including TV, Radio, Print and Out of Home. This will require a larger marketing budget, than what our current self-funding model provides. 2. Earned Media Reach – We need to become a recognized brand and ensure we get a fair share of (non-paid) media attention. This will require that we work proactively with PR, social media, and content creation. To achieve that we increase the team size. 3. Ecosystem Corporations - We need to significantly scale up our B2B offerings and eco-system corporations. This includes how we can offer our carbon calculator in a co-branded format, to reach the customers and employees of partner organizations. This will require that we increase the team size. To fulfil Moonshot 3, will require external funding. But before we start raising capital we want to test and prove the feasibility of these three prioritized growth levers. We would be super grateful for feedback on out masterplan. The comment field below is open! We would also love to get feedback on our carbon calculator experience 👉 CALCULATE YOUR CARBON FOOTPRINT IN 5 MINUTES 👈
Shared by Robert Sabelström
Ingmar Rentzhog
148 w
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Dear Oatly! I really like your product. I drink it daily. I have defended you against criticism when you brought in new investors who are not sustainable themselves. Tried to make others understand that you do not always can choose your investors if you want to grow. That you, after all, stand for better values and can influence your owners from within. I have been on your side and signed your petitions against the big dairy companies who with the help of legal means tried to stop you from calling your oat drink for oat milk. I have bought your own arguments that big diaries have no right to the name milk or design of their packaging. I have bought your argument that your business's main priority is that you want to help reduce the world's emissions. But now I honestly don't know anymore. What are your motives for suing a small family-owned Oat company for using the letter oaty (Pureoaty) in their name and by having a blue color on their packaging like yours? Do you seriously believe consumers can't tell the difference? Of cause they can. Shouldn't consumers choose your product based on the taste and your sustainability work? Not because you have the most expensive lawyers? I would like an answer to this climate warning. Why are your arguments protecting your “intellectual property” better than big dairies' arguments doing the same? And exactly how do you see this helping the climate? I hope your answer is good. Otherwise, I have to stop buying your products. I think many agree. Companies must work together to solve the climate crisis. We don't have time to sue each other. Some companies even give away their patents for free to speed up change in society. What do you do? Some links: Oatly campaign against big dairy https://www.oatly.com/int/stop-plant-based-censorship Oatly suing Pureoaty manufacture https://www.farmersguide.co.uk/oatly-accused-of-bullying-british-family-farm-in-trademark-row/ Picture: Do you think they look the same?
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Shared by Robert Sabelström
ClimateHero
149 w
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The Exponential Roadmap Initiative shows that we can limit global warming to 1.5 degrees Celsius, if we succeed in halving the global carbon emissions every decade. The good news is that we can achieve the first halving by 2030 simply by scaling existing solutions. But in order to gain momentum in this exponential transformation, it is necessary that the entire socio-economic "trinity" interoperate: - Legislators (politicians, authorities) - must correct where the market fails and set rules that stimulate climate friendly solutions and punish environmental degradation. - Producers (companies and the public sector) - need to take responsibility for the carbon emissions caused by their products and services and switch to fossil free solutions. Furthermore, they need to influence their stakeholders (suppliers, customers, partners, etc.) to follow suit. - Consumers (You and I) - need to reduce our carbon footprint through lifestyle changes and resolutely demand climate friendly solutions (from producers) and democratically influence (legislators) to act. ClimateHero focus mainly on the third angle - how to empower people to reduce their carbon footprints through lifestyle changes. So far we have reached 150 000 people, who have calculated their personal climate impact and pledged to reduce more than 300 000 tonnes CO2 per year, which is equivalent to removing more than 200 000 diesel cars from our roads. But how many people do we need to reach to make an actual difference in solving the climate crises? We Believe that number is 100 million people. The rationale for this is that consumption based carbon emissions are unevenly distributed. In fact, according to Oxfam, 50% of global carbon emissions origin from the consumption of just 10 % of the world's population. I the richest part, that the absolute majority of everyone living in Europe and North America (global North) belongs to. These approx. 800 million people are the key target group for ClimateHero. The next question then is, how many of these 800 million people do we need to influence to actually make a difference? To answer that question we can get guidance from research about social tipping points. It shows that when a dedicated minority of approx. 25% of a population change behavior, the norm tips over, and affect also the remaining population. So that gives us a target to influence 25%x 800 = 200 million people. Since the pledge our users make are logged on individual accounts, but actually effect the whole household (with average 2.1 people) it means that our target is to help 100 million people before 2030.
Shared by Robert Sabelström
Paul Odongo
160 w
I did this test! And it's awesome.I already set my goals to improve so that individually I can help my mother nature. Welldone and thanks for this.
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Shared by Robert Sabelström
ClimateHero
167 w
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Over 200 million roses are sold in relation to Valentine's Day. The Roses are mainly grown in Colombia, Venezuela, Ethiopia and Kenya and are transported with airplane to their destination country. They are then hauled in temperature-controlled, high emitting trucks, to the florists of the world, adding up to a significant carbon footprint. In year 2021, when global warming has already reached 1,2 degrees Celsius and we only have 10 years to cut global emissions in half, it might not be flowers or chocolate based on palm oil, that your darling craves? Instead, the the greatest gift of love might be the obvious one - a cooler planet! With ClimateHero's gift cards, you can help the love of your life to go carbon neutral. Choose between gift cards loaded with carbon off-setting for 1 month (€9), 3 months (€27), 6 months (€54) or a full year (€108). How does it work? - Carbon offsetting means that you fund projects that reduce climate emissions elsewhere on Earth. For example, it could be shutting down a coal-fired power plant in India and replacing it with solar or wind power. - When you offset for climate through ClimateHero, you finance projects that are certified by the UN and have a Gold Standard certificate. Read more about our climate projects and how they contribute to both reduced emissions and social improvements in developing countries. - Our gift cards are based on an average person’s climate footprint, which is about 10 tons of CO2 equivalent per year. To be on the safe side, we double that figure and offset 20 tons. After the payment is complete, you will have the opportunity to create a gift card with a personal message, which you can download and print or email to the recipient as a PDF. The gift cards also encourage the receiver to calculate their carbon footprint in detail and take actions to reduce it. CHOOSE GIFT CARD >> With ClimateHero carbon calculator, you may in just 5 minutes calculate your carbon footprint. You then receive tips on actions you can take to reduce it. The carbon calculator is also available in German, Spanish and Swedish.
Robert Sabelström
172 w
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When we look back at history in 2050, analyzing how we finally got our act together and decarbonized our economy and avoided the most pessimistic climate scenarios, a few turining points will stand out. One of them could very well be the voters of Georgia who choose to support a party eager to tackle climate change (rather than denying it) and enabled President Joe Biden to get green transformation bills through the US senate. 💚💚💚💚💚
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Shared by Robert Sabelström
We Don't Have Time
173 w
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If you intend to make a personal climate resolution on New Year's Eve, and want to do better than many of our leaders, a good way to start is to calculate your current emissions. Take the test here: https://climatehero.typeform.com/to/NHRiK1 Invite your friends as well, and make a sport out of reducing your footprints as much as possible.
Shared by Robert Sabelström
ClimateHero
175 w
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Do you want to know - How ClimateHero was founded by passionate surfer and serial entrepreneur @Robert_Sabelstrom? - How Robert reduced his own carbon footprint from almost 20 to 2,5 ton CO2e per year? - How ClimateHero managed to reach 100 000 user in just 2,5 years? - How ClimateHero and We Don't Have Time will further increase cooperation? 👉 Read the full story at https://medium.com/wedonthavetime/my-question-to-you-is-will-you-become-part-of-the-solution-or-not-f43f1c20c2b6
Robert Sabelström
176 w
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The aviation has a great challenge decarnonize. Thechnolgicsl breakthorughs for scalable carbon neutral fuels (like batteries, hydrogen and syntetic DAC fuels) are much further off, than for example the personal cars industry. But one thing thar coul easily be adresses already today is to minimize the global warming of ”the altidude effect”, aka the Radiation Forcing effect of contrails and Nox at altitudes above 8000 m. Basically all that is needed is to stop flying over oceans at nightime and to take contrails probability into the account when route planning. When calculating the carbon footprint of flights a radiation forcing index of 1.9 is typically used. This means that airlines could easily cut their global warming effect in half, if focusing also on RFI, and nor only co2-emissions.
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Robert Sabelström
177 w
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As an EU-citizen and #entrepreneur fighting #climatechange, I have been frustrated about how much attention #brexit has stolen from what really matters. But I am happy to notice the bold steps on fighting #globalwarming that is now taken in the #UK. I hope the #EU will see this as a motivation to review and challenge our common #agriculturalpolicy from a climate perspective. https://www.theguardian.com/environment/2020/nov/30/environment-to-benefit-from-biggest-farming-shake-up-in-50-years Quote from article: "The radical changes in agricultural policy are possible due to the UK leaving the EU, whose common agricultural policy is widely regarded as a disaster for nature and even critics of Brexit see the changes as positive."
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Robert Sabelström
261 w
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Did you know that 50% of global emissions origin from just 10% of the population?
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