Connect4Climate is a multi-donor trust fund launched in 2009 to drive global and local climate action through advocacy, operational support, research, and capacity-building. With its focus on the nexus between climate change and poverty and its distinctly creative approach, C4C fills a unique and well-regarded niche. Its use of creative communications approaches – from highly visible positioning in Times Square to working with the Vatican to bringing the film industry into the climate advocacy space –distinguishes and enables C4C to reach and resonate with audiences in a different way.