@clayton_whittle
210 w
General Description - Core Mission We connect behaviors that have positive mental or physical impact with behaviors that have a positive environmental impact. - What communication challenges will this idea address? This idea strives to communicate how environmentally friendly behavior has an impact on the physical and mental health of individuals. We will do so by providing health providers with a website for helping their patients understand the health benefits of certain activities that also benefit the environment. The website provides access to possible behaviors as well as an extremely simple Flash game for inspiring personal engagement with those ideas. Our goal, then, is to provide an understanding of the direct personal benefits of certain pro-environmental behaviors while also increasing the actionable knoweldge base and connection to nature of patients. - How will you reach your target audience with your idea? We will reach our target audience through (1) health provider websites, (2) health provider conversations, and (3) insurance partner communications These providers will connect the target audience to our web-based flash game. - Benefits of this idea Physical / mental health improvements in individuals Increased preventative health behaviors Increased connection to nature in patients Increased awareness of personal impact in patients Increased actionable knowledge in patients - Risks with this idea? Ethical concerns: risk of conflict of interest in health providers. We must remain aware that a health provider must always think first of the health impact of their recommendation. Mitigation: focus on health, with environmental impact being a secondary benefit - What do you need to implement the idea To implement this idea we would require a web developer and a Flash developer. Additionally we would require health professionals to advise on the behaviors for both mental and physical health. - Funding and Distribution In order to create financial stability, we would plan to partner with insurance companies and health providers. By positioning ourselves as an app which helps encourage healthy behaviors, we would be a natural partner for insurance companies seeking to reduce health costs and a natural partner for health providers also. - Application Participating insitutions (providers / insurance groups) will host a single page describing our program and providing a link to our website. Additionally, GPs that are part of the program discuss the behaviors with their patients, using the site and the game as medium for addressing healthy behaviors relevant to their patient. - Connection to Environmental Impact Our solution is based on a proven hierarchy of environmental psychology. Based on empirical science, this framework claims that an individual must engage in the following steps in order to follow through with pro-environmental behaviors. We aim to address to specific aspects of this hierarcy. First, by connection outdoor activities to positive impacts on physical and mental health, we aim to highlight both the "connection to nature" and the "recognition of impact on self". Second, by providing "actionable knowledge" we work to improve the "self efficacy" of our users. Connection to nature -> attitude towards nature -> recognition of impact on self -> actionable knowledge-> perceived self-efficacy -> increasingly impactful behavior Website Functionality Our website has two primary functions. The first is the information base page. The second is the interactive Flash game page. - Information Base Page This page provides the access the core information. It provides information on our mission, our approach, and the behaviors. It also provides information for discussing the behaviors and environmental / health benefits of them with your practitioner. Finally, the page provides social outlets such as simple forums and webinars. The primary social functionality is in the badge system. Health care providers can approve "badges" for patients engaging in identified behaviors using url codes for badge unlock. - Flash based game platform This very simple Flash game gives the player a sytlize interface with a garden. This peaceful imagery and audio provides an interface for tracking the individual's progress. A person wishing to grow their physical and mental health logs in. They are greeted with an empty garden. As they continue to engage in behaviors recommended by their doctor, they report to the app and the garden grows. - Example Behavior Ideas Connecting mental / physical health to being in nature Hiking / walking in nature Health: walking helps diabetes Enviro: increase connection to nature and decrease inside time Connecting mental / physical health to consumer choices Reduced Meat Diet Health: impact on heart disease, impact on diabetes Enviro: impact on water content (used in meat production)
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Pinned by We Don't Have Time
Thank you for participating today! Hope to see you around in the community for future events too 😄🌱 Seems like a really developed idea! Good luck sharing it and getting agrees!
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I love the garden idea - grow your own healthy future!
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It was an absolute pleasure working the team on this amazing idea! 💡I hope we can get the votes to be considered for implementing this great initiative. 💭✅🌍💚
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210 w