Climate love
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Tolmeia Gregory

Climate love

She made Shell feel uncomfortable as Cannes Lions 2023

Standing up against greenwashing in the advertising industry is more crucial than ever. Last year at Cannes Lions, climate activist Tolmeia Gregory's viral moment exposed the complicity of the ad industry in the climate crisis. Now, she's back, urging fellow creatives to join the disruption.
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Tolmeia's question to a Shell executive during a female empowerment event resonated globally. She challenged Shell's concealment of the impact on women in Nigeria affected by oil spills. The uncomfortable truth sparked overwhelming interest, with over 400,000 views across social media and support from organizations like Extinction Rebellion and Greenpeace.
Despite the green image portrayed in ad campaigns, the oil and gas sector's commitment to low-carbon technologies remains minimal. Greenwashing continues unless engaged citizens, including creatives, confront it head-on.
Tolmeia Gregory was in Cannes campaigning with Clean Creatives, an organisation calling on the advertising industry and its agencies to stop working with fossil fuel clients. Their efforts generated some of the festival’s most viral social media content and their campaign gathered 637 pledges from agencies worldwide. A good start but there's more work to be done. 💪




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Pinned by We Don't Have Time

Tolmeia Gregory

50 w

Thank you for sharing this and for the lovely comments! I appreciate the support! I will note that I personally don't love the title of 'hero' as I believe everybody has the ability to take action like this in one way or another - so, here's a little nudge to anyone who has thought about asking the uncomfortable questions but hasn't quite done it yet. I believe in you!

17
  • gemmalyly

    1 w

    In https://bandlegame.com , players embark on exhilarating quests across diverse landscapes—from lush forests to sprawling cities and mysterious dungeons.

    • laura james

      27 w

      she's a true climate chapion https://basketball-stars.io/

      1
      • Lucinda Ramsay

        50 w

        So fearless, we need this spirit in all of us

        4
        • Videlis Eddie

          50 w

          She's so courageous.... she's a hero

          3
          • Tolmeia Gregory

            50 w

            Thank you for sharing this and for the lovely comments! I appreciate the support! I will note that I personally don't love the title of 'hero' as I believe everybody has the ability to take action like this in one way or another - so, here's a little nudge to anyone who has thought about asking the uncomfortable questions but hasn't quite done it yet. I believe in you!

            17
            • Patrick Kiash

              50 w

              @tolmeia_gregory Thank you for the response and your strong urge to all of us that we have ability to take action, and that's one step that characterize ''the power of many'', lets keep pushing on one day at a time.

              8
            • zelda ninga

              51 w

              The World deserves to know the truth about oil,she is our hero.

              14
              • We Don't Have Time

                51 w

                Dear Sarah Chabane Thank you for getting your climate love to level 2! We have reached out to Tolmeia Gregory and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time

                5
                • Elizabeth Gathigia

                  51 w

                  Indeed she's a true climate chapion

                  11
                  • Patrick Kiash

                    51 w

                    Nice to read over 637 pledges were made from different agencies.

                    8
                    • Kevin

                      51 w

                      Really admire her,she is a true climate advocate

                      9
                      • Jane Wangui

                        51 w

                        @Kevin such a good role model

                        8
                      • Tabitha Kimani

                        51 w

                        Green washing is an enemy of progress in fighting climate change.

                        11
                      • Ingmar Rentzhog

                        51 w

                        great work speaking truth to power!

                        20
                        • Marine Stephan

                          51 w

                          She rightfully deserves this climate love 💚 Shell in a panel about women's empowerment 🤡

                          10
                          • Jane Wangui

                            51 w

                            @marine_stephan she is a great representative amongst women

                            7
                          • winnie nguru

                            51 w

                            So brave of her! she's a true climate hero

                            16
                            • Joyce Waturu

                              51 w

                              @winnie_nguru Her courage and charisma makes her stand out as as climate hero indeed.

                              6
                            Welcome, let's solve the climate crisis together
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