Climate love review

She made Shell feel uncomfortable as Cannes Lions 2023

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Sarah Chabane

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Tolmeia Gregory

Climate love
Standing up against greenwashing in the advertising industry is more crucial than ever. Last year at Cannes Lions, climate activist Tolmeia Gregory's viral moment exposed the complicity of the ad industry in the climate crisis. Now, she's back, urging fellow creatives to join the disruption.
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Tolmeia's question to a Shell executive during a female empowerment event resonated globally. She challenged Shell's concealment of the impact on women in Nigeria affected by oil spills. The uncomfortable truth sparked overwhelming interest, with over 400,000 views across social media and support from organizations like Extinction Rebellion and Greenpeace.
Despite the green image portrayed in ad campaigns, the oil and gas sector's commitment to low-carbon technologies remains minimal. Greenwashing continues unless engaged citizens, including creatives, confront it head-on.
Tolmeia Gregory was in Cannes campaigning with Clean Creatives, an organisation calling on the advertising industry and its agencies to stop working with fossil fuel clients. Their efforts generated some of the festival’s most viral social media content and their campaign gathered 637 pledges from agencies worldwide. A good start but there's more work to be done. 💪
https://app.wedonthavetime.org/posts/c8d4877b-bb69-466f-8034-91efa52fd9f4




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