@hazzan_ayatullah
Hazzan ayatullah
139 w
About Your Business- The avocado fruit is readily available in the country; it is mainly sold in the market for direct consumption of the flesh. In many places where the tree grows, about 50% of this fruit are left to fall and rot away when there is no desire to eat the flesh (pulp) constituting wastage of this economic fruit. To avoid this wastage, it becomes imperative that we develop an industry that harness this available raw material and process it into a more valuable product. At Oily-Essence Processing company, we are creating a market for avocados farmer and providing premium tasteful avocado oil for high end consumer. Our philosophy is manufacturing our oil from our resource taking extreme care of each and every detail, thereby promoting made in Nigeria Products. BUSINESS PROCESS Features & Functionalities- Oily Essence, will operate a standard essential oil extraction and processing company whose product will introduce Nigeria homes to a new marginal edible oil for culinary and cosmetics use. We are in the essential oil extraction business to produce a variety of essential and edible oils extracted from plants ( Avocado extra-virgin and refined oil, Ginger oil, Lemon Grass oil, Black Pepper oil, citrus oil and Sesame oil). The products are extracted by steam distillation, resin tapping, cold pressing and packaged for sale in commercial quantities for retail outlets, cosmetics, food and fragrance businesses, and massage and aromatherapy businesses. The manufacturing process involves raw material sourcing, weighing the material for processing. Then, extracting the oil through cold pressing and steam distillation, forcing the tiny pores that hold the essential oils to open and release them. Then, separating the oil from oil water and solids, and suitably packaged for the market. Pricing The purchase price of raw-material is the determinant of manufacturing cost and resultant selling-price. The oil retails at approximately $10USD/litre. Profitability- Sales Projection: 50000 Price per Product: $10USD/litre (#4110) Market Size: 50000 * $10 = 500000 Total Cost of Production Raw Material: $5 * 50000 = $250000 Operational cost/Expenses: $1000 $250000 + $100000 = $350000 Net Income: $500000 - $350000 = $150000 Profit Margin: 150000/500000 * 100 = 30% MARKET OPPORTUNITY Target Audience/Customers- The global cold-press oil market peaked at $ 24.62 billion in 2018, exhibiting a CAGR of 5.3% in the forecast period 2019-2026 projected to reach $36.40 billion Marketing & Sales- Your Marketing Plan Oily-Essence Essential Oil Processing Company, will adopt the following marketing and sale approach to sell our essential oil; Introduce our essential oil brand by sending introductory letters to manufacturing companies that make use of essential oil, convenience stores, online retail, essential oil merchants and its stakeholders in Nigeria Engage in roadshows and funfair in targeted communities to sell our products Advertise our products in community – based newspapers, TV and radio stations List our business and products on local directories and leverage on internet Effectively manage our client base (consumer, investors and agent) Use of referrals offer call-in and online ordering. BUSINESS ANALYSIS SWOT Analysis (Strengths, Weaknesses, Opportunities, & Threats)- The versatility of the management allows Oily-essence to grow from scratch, to becoming a national phenomenon. While taking the advantage of the abundance of raw material. Incapability of leveraging on economies of scale. Inconsistence of plant supply and bargaining power. Progressing, oily-essence will thrive on organization and technology. YOUR NEEDS Resource Requirements- At this stage in business, Oily-Essence requires the construction of a standard essential oil extraction and processing plant, start-up inventory- raw materials, drums and packaging bottles, operational costs for the first three month – salaries of employees and other utilities, purchase of essential oil extracting and packaging machine, store equipment (cash register, security, ventilation, signage) purchase of gadget and electronics and launching a website for and product promotion. Building a Team Oily-Essence aim at competing favourably with the imported brand. In view of that, we know that building a profound and competent team is paramount. Therefore, the team consist of an advisor, an all-time employee of a company and business consultant. The CEO (myself) develops and implements the overall strategy. Our members include the production manager overseeing the running of the extraction and processing plant. inventory Resources and Administrative manager overseeing the daily office and factory activities. Financial manager, customer service specialists and Sales and Marketing Manager, who is an advocate for customer needs. YOUR PLANS Business Forecasting and Planning- Avocado oil is still a growing market. Oily-Essence will host seminars in market and corporate settings to inform consumer of its benefit. Also, farm supplies will be sourced locally to support Nigeria’s avocado farmers to maximize profits by offering an affordable means and technology for processing avocado into oil and creating the appropriate distribution structure. Ila-Orangun will be the proof of concept once the production is settled and the oil are being sold. Our next step will be replicating the business model, creating synergies among the different processing centers by optimizing resources and capacities while sharing the same distribution chain and market linkages. Our major suppliers are smallholder farmers who aren’t merely part of the project, but the entire motivation for its existence. Purchase of the supplies is on a fair trade for both sides. As Oily-Essence grows and adds suppliers, we will gain bargaining-power and create economies of scale. What are the next steps for your business? In the next two years in business, Oily-Essence will accomplish a growth at 20% with the expectation that we partner with small and large suppliers at the beginning of operation. As a new product start-up, we expect that it will take time to grow our customer base so that it is at a sustainable level. Sales and Net profit are forecasted to be $750000 and 35% in year two rising to $1000000 and 40% in year three. Hire a Food Safety Quality and Regulatory Associate who oversees quality parameters, and oversight of analytical testing performed in operations control rooms. Aid with FSQR Supervisor, process pre-shipment review and product clearances which will propel Oily-Essence to getting certified by NAFDAC and other food quality regulatory bodies. Purchase of re-processor for waste, turning avocado seeds into fine powder used for infusions with healthy and medicinal properties.
84 more agrees trigger contact with the recipient
Write or agree to climate reviews to make businesses and world leaders act. It’s easy and it works.
Certified accounts actively looking for your opinion on their climate impact.
One tree is planted for every climate review written to an organization that is Open for Climate Dialogue™.