I work in Creating Value. Having introduced the concept of the Quadruple Bottom Line (QBL) as a value creating paradigm, this calls for a move from Incrementalism to Transformational Behaviour. By involving all stakeholders and ensuring that their aspirational needs are satisfied, the model ensures that any Strategy which has been developed with the QBL at its foundation, Creates Value and is ethical. This paradigm is industry agnostic and covers a wide range of industries from manufacturing to services to consulting and onto Non-Profits and even Governmental Policy. I believe that judicious implementation of the QBL and the Sustainable Strategy Model can move a Circular economy into a Regenerative Economy and help in reversing the ravages on the environment and mitigating the challenges of Climate Change.