Neutral's New Packaging Educates Consumers About its Carbon Neutral Milk

Neutral Foods has unveiled a new look for its organic whole and 2% milk cartons. Neutral’s unique cartons double as a canvas for educating consumers about the brand's commitment to carbon neutrality: from "grass to glass."
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Jill Visit, Executive Creative Director at Neutral, shared why communicating this to customers is vital: "Neutral has a story that most people haven't heard before, so it can be a challenge to explain quickly and succinctly on a carton. We want consumers to know Neutral supports greenhouse gas reductions on farms in a way that conveys our sense of climate optimism and hopefulness – a core tenet of our brand."
The new packaging illustrates Neutral's collaborative work with farmers and highlights its meticulous approach to measuring and offsetting greenhouse gas emissions. The redesign emphasizes Neutral's core values:
Caring for Animals, People, and the Planet: The packaging communicates Neutral's dedication emphasizing the well-being of animals, supporting local farmers, and contributing to the overall health of the planet.
Measuring and Offsetting Greenhouse Gas Emissions: Neutral takes responsibility for every stage of our milk's life cycle, from farm to fridge.  
Collaborating with Farmers: Neutral actively works with farmers, encouraging and adopting practices that reduce dairy's greenhouse gas emissions, to help ensure a sustainable future for agriculture.
Renewable Energy from Dairy Cows: Neutral’s packaging declares that what can't be reduced is offset with renewable energy, demonstrating a closed-loop, sustainable system.
Pouring Love, Intention, and Impact into Every Carton: Neutral’s commitment to quality, flavor, and environmental impact lets consumers know that Neutral is a conscious and impactful decision.
Marcus Lovell Smith, CEO of Neutral Foods, highlighted the evolution of the packaging to align with its growth:
"Our new carton design makes it even easier for consumers to find climate-smart products that help reduce their carbon footprints. We love to enthusiastically point out that we have a product that checks all the boxes that consumers demand, including taste, quality, organic, pasture-raised, and the added peace of mind that our milk is completely carbon neutral today, not decades from now."
An underestimated contributor to carbon emissionsBig Dairy as an industry often slips under the greenhouse gas emission radar, when compared to other, more obvious industries, such as transportation, construction, and, of course, big oil. 
In the U.S. alone, 2% of all the emissions produced come from the dairy industry alone, which is the equivalent of roughly 126,800,000 metric tons of carbon, and has “a considerable effect on climate change due to emissions of greenhouse gases such as methane, nitrous oxide, and carbon dioxide,” according to the WWF.
Packaging that covers a lotNeutral collaborated with Faven, a woman-led agency based in Colorado. The agency incorporated category-norm elements, such as the iconic cow, and optimized Neutral’s brand ethos.
Jill Visit sheds light on the design choices, stating, "We knew from the start that we wanted to keep our signature yellow in some form or fashion, and that we wanted to stand out from the herd (couldn’t resist). Other than that, we wanted to include enough cues to let people know right away that this was organic dairy milk, and we wanted it to be playful and approachable. We think Faven did an amazing job bringing that brief to life."
As the first carbon neutral food company in the United States, Neutral is on a mission to radically reduce global emissions produced by agriculture and the food system.
Neutral’s vision extends beyond just offering organic and conventional carbon neutral dairy solutions; it represents a tangible and consumer friendly step towards building a more sustainable and environmentally conscious food system.
"My hope is that people will see that this is a milk that's the highest quality – organic, pasture-raised – that ALSO helps save the planet,” said Visit. 
Check out Neutral’s packaging here: 
Carbon Neutral Dairy & Beef - Neutral Milk
Organic milk you love, and good for the environment. We’re the first carbon neutral foods company in the United States, and we’re on a mission to radically reduce the carbon footprint of agriculture, for good.
https://www.eatneutral.com/
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