This post is about sharing more accurate information. Within the context of mitigating ecological degradation, reducing the amount of greenwash on social media, and cultures, in general, is mission-critical ( to save our cultures from climate change, etc) In the UK, if a person isn't a qualified electrician, yet advertisers that they are, that is fraud. In the UK, if a person isn't a qualified medical Doctor, yet advertisers that they are, that is fraud. In the UK, if a person isn't a qualified psychologist, yet advertisers that they are, that is a fraud. I clearly state in my bio that I'm studying for a psychology MSc degree. I don't work as a psychologist. I do refer people to the relevant psychological research. I can advertise as an ecologist or conservation biologist because I have the relevant degree (& have practical work experience). I used to be a qualified electrician. I worked as a "sparky" for approx 20 years. I worked on large industrial projects like the Eurotunnel. I also have a test & inspection licence so I was qualified to inspect and test other electricians work. I'm not a qualified electrician anymore! I'm not even qualified to put a socket in my own home. I could do the work, but I'd have to pay for a qualified electrician to come and test and inspect it. The reason I am not a qualified electrician anymore is that I stopped working as an electrician. I would have to take a course in the latest wiring regulations and be "part P" registered to advertise as an electrical contractor. In the context of professional experts, there are clear ways for cultures to have a system where actual expertise is recognised. Depending on the profession, these routes to being qualified are apprenticeships or accredited degrees. However, Imagine if a person was not qualified though they intentionally gave a false impression that they were (disinformation). In Science, we call these people "quacks" or "armchair experts" or "climate deniers" or "anti-vaxxers", etc. "quacks" usually offer poor quality misinformed advice. There is too much "quack quack quack" spread on social media. What can we do to improve the quality of the information on the internet? We can reference the source of that quality information. That may be, for example, referring someone to a regulated electrical contractor or to a peer-reviewed research paper published in a scientific journal. For Your Information, there are also scientific databases such as PubMed "a free resource supporting the search and retrieval of biomedical and life sciences literature with the aim of improving health–both globally and personally." https://pubmed.ncbi.nlm.nih.gov/about/