PARTNER UPDATE. MAX Burgers' climate commitment serves up climate-positive meals in its 170 restaurants, right alongside transparency about how they do this and guidance for other companies to follow suit.
In Sweden, Norway, Denmark and Poland, burger lovers have a climate-positive favorite to turn to.
MAX Burgers has created and maintains a fully climate-positive menu by actively measuring 100 percent of product emissions and continually reducing them, following the ISO 14021 independent standard for carbon neutrality. That standard, however, requires only 100 percent of emissions to be offset, while MAX captures 110 percent to make everything on the menu climate-positive. 
Kaj Török, chief sustainability officer, MAX Burgers.
“For a long time we’ve known and have communicated openly that beef has a really high climate impact,” says Kaj Török, MAX’s chief sustainability officer. “Knowing this changed our core business. We started off in 2008 with a number of actions, including the world’s first climate-labeled menu so our guests could see what kind of climate impact our products have and make informed choices. We were ahead of the curve, and this kind of labeling of products has been followed by many companies—for instance, in recent years, by Oatly and Unilever.” MAX’s emissions measurements include all links in their value chain, from “the farmers’ land to the guests’ hands”, guests’ and employees’ travel to and from the restaurants, and guests’ waste.
Since We Don’t Have Time’s Oct. 2018 article about the family business’ journey toward sustainability, MAX is still on target with its goals. The company is one year shy of its goal for every second meal on the menu to be non-red meat, a target it set four years ago. “We’re at forty/sixty, so we have just 10 percent to go,” says Kaj Török. “We’re putting the pedal to the medal and launching a range of activities to get there.”
One of MAX’s keys to reducing emissions—while still growing their business—has been to focus on providing great-tasting “green meals” made of fish, chicken, lacto-ovo, or plant-based protein. Their Swedish restaurants and offices are all powered by wind-generated electricity, and many of the restaurants feature recycled or self-adjusting heating and cooling, among many other climate actions the company has taken.
We Don’t Have Time is one of MAX’s selected sustainability partners, and MAX now has its own Climate Dialogue page on the platform. “We partnered with We Don’t Have Time because we believe that everyone has to do something—and as much as they can—right now,” says Kaj Török.
About MAX Burgers
MAX Burgers is a family-owned business and Sweden’s oldest and most profitable burger chain. Founded in northern Sweden in 1968, it now has more than 170 restaurants in Sweden, Norway, Denmark, and Poland, with an annual turnover of 320 million Euros. Along with Mevo, the first climate-positive car-sharing service in New Zealand, MAX has formed the Clipop initiative, a global register of climate-positive products. Clipop provides businesses with a clear definition of what a climate-positive product is and consumers with a single location to find those products. 
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Great to know more about Max. And illustration of meals without meat and meals with RED meat speaks volumes!
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Max - you are a role model for others to follow!
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I miss MAX when I am not in Sweden, great food and company
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First thing I did when I arrived last time I STHLM, I went to MAX burgers directly next to Central Station and ordered a vegan burger. Amazing! Chapeau! Now adapt all your cashier systems to Green IT ♻️ and you got my endless love ❤️
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Good choice & good suggestion, Sacha. This is where Prime Computer & Max Burger could do business.
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This is good Corporate BürgerShip!
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Interesting, thanks for sharing. I hope more fast-food chains will follow in your footsteps!
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Great action from Max! Thansk for sharing your story. I hope it will inspire many other fast food chains in the world!
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Great to hear about, we look forward to seeing this applied to coffee supplies. Keep up the good work.
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Maybe you can work together!
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MAX Burgers are both a sustainable option and they are really good tasting as well.