@max_burgers
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Climate Love
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Shared by Max Burgers
We Don't Have Time
111 w
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PARTNER UPDATE. MAX Burgers' climate commitment serves up climate-positive meals in its 170 restaurants, right alongside transparency about how they do this and guidance for other companies to follow suit. In Sweden, Norway, Denmark and Poland, burger lovers have a climate-positive favorite to turn to. MAX Burgers has created and maintains a fully climate-positive menu by actively measuring 100 percent of product emissions and continually reducing them, following the ISO 14021 independent standard for carbon neutrality. That standard, however, requires only 100 percent of emissions to be offset, while MAX captures 110 percent to make everything on the menu climate-positive. “For a long time we’ve known and have communicated openly that beef has a really high climate impact,” says Kaj Török, MAX’s chief sustainability officer. “Knowing this changed our core business. We started off in 2008 with a number of actions, including the world’s first climate-labeled menu so our guests could see what kind of climate impact our products have and make informed choices. We were ahead of the curve, and this kind of labeling of products has been followed by many companies—for instance, in recent years, by Oatly and Unilever.” MAX’s emissions measurements include all links in their value chain, from “the farmers’ land to the guests’ hands”, guests’ and employees’ travel to and from the restaurants, and guests’ waste. Since We Don’t Have Time’s Oct. 2018 article about the family business’ journey toward sustainability, MAX is still on target with its goals. The company is one year shy of its goal for every second meal on the menu to be non-red meat, a target it set four years ago. “We’re at forty/sixty, so we have just 10 percent to go,” says Kaj Török. “We’re putting the pedal to the medal and launching a range of activities to get there.” One of MAX’s keys to reducing emissions—while still growing their business—has been to focus on providing great-tasting “green meals” made of fish, chicken, lacto-ovo, or plant-based protein. Their Swedish restaurants and offices are all powered by wind-generated electricity, and many of the restaurants feature recycled or self-adjusting heating and cooling, among many other climate actions the company has taken. We Don’t Have Time is one of MAX’s selected sustainability partners, and MAX now has its own Climate Dialogue page on the platform. “We partnered with We Don’t Have Time because we believe that everyone has to do something—and as much as they can—right now,” says Kaj Török. About MAX Burgers MAX Burgers is a family-owned business and Sweden’s oldest and most profitable burger chain. Founded in northern Sweden in 1968, it now has more than 170 restaurants in Sweden, Norway, Denmark, and Poland, with an annual turnover of 320 million Euros. Along with Mevo, the first climate-positive car-sharing service in New Zealand, MAX has formed the Clipop initiative, a global register of climate-positive products. Clipop provides businesses with a clear definition of what a climate-positive product is and consumers with a single location to find those products.
Sara Nyberg
48 w
Max Burgers is doing an ad campaign where it says "Why is it called 'vegetarian alternatives' when they should be no-brainers/the norm?" and "Soon, green becomes the given choice" I totally agree with them questioning the meat-norm! Why couldn't vegetarian options become the norm instead? If I remember correctly, a "sustainable" level of meat consumption is eating meat once a week (according to the EAT Lancet report). Then, vegetarian and vegan food is definitely the norm!
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24 w
Dear Sara Nyberg Your climate love has received over 50 agrees! We have reached out to Max Burgers by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time
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48 w
I agree with them ! Let vegan food be the norm instead
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48 w
Facts.
Leo Alexander
56 w
MAX Burgers has been appointed Swedens greenest fast food chain for the thirteenth year in a row. The award is based on the results of a survey conducted by consulting company Differ with a nationally representative sample of the Swedish people. MAX introduces new green alternatives every year and seem to always look for ways to improve. One of their goal is that every second meal sold should be without red meat. In 2022 45% of meals sold was without red meat. Well deserved winners! Read more (swe): https://news.cision.com/se/max-burgers/r/max-utses-till-sveriges-gronaste-varumarke---for-trettonde-aret-i-rad,c3718103
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56 w
Hopefully, other fast-food restaurants will follow their example and help create a more sustainable future.
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56 w
Well done..keep up the good work
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56 w
wow,good job
Douglas Marett
59 w
🍔 Veg. Burgers and Review I just finished up IG Live with @tripdoodler conclusions between Veg. and Beef Burgers are: ⬇️ 37x less climate impact ⬇️ 4x less water impact ⬇️ 47x less land impact Review of @maxburgersdk ⭐⭐⭐ Delifresh Plant Burger ⭐⭐ Christy no Chicken Burger ⭐ Premium Plant Shack (choc) The Delifresh Plant Burger was really good, the closest to a beef burger in taste i have ever eaten. The Christy no Chicken Burger was very good, will likely be my go to burger at Max (value for money). The Premium Plant Shack (choc) was not creamy enough, and a bit too sweet for me. Was like drinking candy.
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59 w
Vegan all the way
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59 w
What a burger!!Clean in all ways
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59 w
I love the sustainable production.
Tomas Roovete
99 w
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We know that 10 countries and 100 companies stand for 70-80 percent of all emissions, but still we have to highlight every step in the right direction and as the Swedish saying goes - "Many small streams turn into a whole river". One of many good examples is MAX Burgers, which has chosen to stop using haloumi. "MAX updates its halloumi burgers to Swedish Grilloumi®. Grilloumin® is produced on milk from northern farms and has a 50 percent lower climate impact than the imported halloumi." https://www.max.se/om-max/pressrum/pressreleaser/max-byter-till-svensk-grilloumi--med-50-procent-lagre-klimatpaverkan/
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99 w
A smart choice from MAX
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99 w
good job MAX!
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99 w
Another step in the right direction by Max.
Christina Carlmark
101 w
Max Burgers continues the quest for improving and going climate neutral and more. The latest announcement is the cooperation with the Swedish company Liplid, who has won a prize for their non-plastic mug lids - that are 100% biodegradable and 100% recyclable. These lids are made from forest biomass and use 25% less material than plastic lids. Today, Max Burgers sells 2 million coffee cups per year - that will from now on have these lids. https://www.mynewsdesk.com/se/unicup-scandinavia/pressreleases/svenska-liplid-vaerldens-baesta-lock-inleder-samarbete-med-max-burgers-3165667
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100 w
This is a huge step..kudos max burgers
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101 w
Thankyou @Max_Burgers for being part of solutions to our mother nature. Much success to you!
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101 w
That's great! I guess Liplid also deserves a climate love :)
Max Burgers
103 w
Once a year, the consultancy firm Differ conducts a survey to determine the greenest brands in Sweden in 13 different sectors: pharmacies, banks, cars, grocery stores, energy, home and interior design, clothing, construction, fast food, transport, fuel, food production, and industry. Around 1,000 consumers were surveyed and asked questions about their views of sustainability and of 148 brands across the 13 categories. We put great emphasis on helping our consumers make better decisions for the climate and we are very happy that we keep our spot as the greenest fast food chain in Sweden, says Kaj Török, Chief Sustainability Officer at MAX. The report also features some key findings about Swedish consumers’ views of sustainable brands in general: - More than half of surveyed consumers consider it important that companies make a greater effort to be more sustainable. - In the eyes of the surveyed consumers, the most important action companies can take is to offer sustainable products. - The surveyed consumers are generally unwilling to pay more for more sustainable products unless their benefit from the product is made clear. - The number one reason for the surveyed customers to not consider a brand green is lack of knowledge. “It’s hard to know” is the most common motivation for a negative grade. In the full list of 148 brands across all sectors, MAX ended up in 58th place. The fast food brand with the next highest ranking came in at 138th place. Read more (in Swedish): Max Burgers press release: https://www.max.se/om-max/pressrum/pressreleaser/max-utnamns-till-sveriges-gronaste-varumarke--for-tolfte-aret-i-rad/ More about the Sweden’s Greenest Brand award (Swedish): https://www.differ.se/sveriges-gronaste-varumarke/ Differ’s full report (Swedish): https://www.differ.se/wp-content/uploads/2022/02/2022-Sveriges-Gro%CC%88naste-Varuma%CC%88rke-rapport_Differ.pdf
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103 w
Interesting survey! And a great way to really highlight the ones who are doing good and talking about it. A lot of companies need to talk more about their climate progress, or lack of it, so that we can all move together forward.
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103 w
Impressive job if you compare with the second fast-food brand! Good job MAX, maybe you could teach some to McDonald's :)
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103 w
Congratulations 👏
Amanda Sparv
110 w
A lot of veggie options and no plastic!
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110 w
A great combination of including good and excluding bad! 💚 🌿 🌴
Max Burgers
112 w
Max Burgers (MAX) recently opened their 142nd restaurant in Sweden, and took this opportunity to pilot some new sustainable materials and innovations. In total, they are expected to reduce the construction emissions by 31 percent and reduce the energy consumption of the restaurant by half. The pilot project, which is part of MAX’s initiative to create a new model building that is planned to be ready by 2023, uses laminated wood frames and green concrete to reduce the emissions of the materials used. Beyond that, the new building aims to reduce energy use through reusing heat from the cooling mechanisms, making use of heating and cooling from the bedrock, as well as through solar panels on the roof. In total, the energy use is expected to be reduced by half. When the solar panels are not enough to cover the energy use, the restaurant will purchase wind power. If this pilot project works out, MAX are aiming to expand it to other restaurants in Sweden and eventually abroad. The model building is also expected to develop further, and energy storage is one of the things that the company is looking at for the future. Read more (in Swedish): https://www.max.se/om-max/pressrum/pressreleaser/nya-material-och-byggtekniker-beraknas-minska-utslappen-for-max-nya-restaurang-i-norrtalje-med-31-procent/
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112 w
I hope some of these solutions will be set in existing restaurants, I love food from max
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112 w
Great! 💚 🌿 🌴
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112 w
Great effort and actions, now show the others how to do it 💚
Max Burgers
118 w
We just released our newest sustainability report, with insights and news about our climate work during 2020. Some of the most important points are: - From 2013 to 2020, our scope 1, 2, and 3 emissions of greenhouse gasses by revenue have been reduced by 24%. - All meals at MAX can now be served meat-free thanks to the new Delifresh Plant Beef patty. - More companies have joined @CLIPOP, a network of companies that are evaluated and registered as climate positive. In 2020, emissions by revenue decreased by 2%. To reach the companies’ goal of 75% decreased emissions by 2050, emissions by revenue need to be reduced by at least 4% per year. “Considering the very special year we have had, I am still proud of the results but I am not satisfied.” says Richard Bergfors, Group CEO of Max Burgers. “We are reducing our CO2 emissions, but it’s too slow and we still have some ways to go to reach our target of every other meal consisting of ingredients other than red meat. The report shows that we are on the right path.” In early 2020, Max Burgers introduced Delifresh Plant Beef as a meat-free alternative to all our burgers. This means that any burger on the menu can be ordered meat-free. This means that in 2020 the plant-based menu alternatives outnumbered the meat-based ones, which Kaj Török, CSO of MAX, thinks is an important part of the sustainability work. “The most important thing we can do going forward to reduce our climate footprint is to constantly make sure that our meat-free burgers with a low climate footprint become an even more attractive choice for our guests” says Kaj.
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118 w
Very encouraging and hope that you continue to secure that the vegetable ingredients are locally grown as well
Max Burgers
126 w
In 2008, MAX Burgers was the first restaurant in the world to show the carbon footprint of their menu. Now, we are the first company outside of the US to join the Cool Food Meals initiative to make it easier for our guests to choose meals with a smaller climate footprint. “Cool Food Meals” is a third-party certification from the World Resources Institute (WRI) which aims to reduce the climate impact of food. Since MAX Burgers has been showing the footprint of their menu for a long time, Kaj Török, CSO at MAX Burgers, thought it was a natural next step in our sustainability journey: We have been waiting 13 years for a credible third-party certified climate labeling on food and finally, it is here, he says. The Cool Food Meals badge can now become the global standard for climate labeling on food and MAX is thrilled to be the first restaurant to bring it to Europe. To be considered a Cool Food Meal, a meal has to meet both nutritional value and climate footprint demands, according to the WRI’s calculations. If the meal falls under the threshold of 0,9 kg of CO2e per portion in the farming stage of production, it is compatible with WRI’s climate demands and is therefore considered in line with the emission reductions required by 2030 to reach the goals in the Paris agreement. As an extra emissions post the calculations also include the effect of land use in the production on the climate (so-called Carbon Opportunity Cost). A Cool Food Meal also needs to have a grade of A, B, or C on the nutritional scale Nutri-Score. A grade of D or E is not accepted. We are very happy that MAX Burgers is the first company in Europe to join Cool Food Meals. This means a huge increase in the number of certified meals, and millions of more people will get the chance to put their climate action ambitions into practice when they dine out, says Edwina Hughes, Head of Cool Food at WRI. The certification is expected to be applied at MAX Burgers’s approximately 170 restaurants in the beginning of 2022. It is currently uncertain how many of our meals will be approved as Cool Food Meals, but we can already say for sure that none of the traditional red meat burgers will make the cut. More information on Cool Food Meals: https://coolfood.org/meals/ Read the press release in Swedish: https://www.max.se/om-max/pressrum/pressreleaser/max-forst-i-europa-med-ny-klimatmarkning-pa-menyn/
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124 w
Don't forget about the coffee sold along with this food. Not roasting at source means that a lot of this good work is undone.
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126 w
Thanks. Our goal to 2022 is that every second meal sold should be without red meat. That means more burgers with low climate impact. To 2050 we need to reduce our carbon footprint with 75 % per meal according to WWF Swedens One Planet Plate.
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126 w
Great news! A good way to keep track of the Nutri-score AND the carbon footprint at the same time, win win!
Ingmar Rentzhog
186 w
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In 2008, MAX launched the world's first climate-labeled menu. Now MAX has made it easier to see nutritional values together with the carbon footprint in this table. The analysis includes all emissions of greenhouse gases from the farmer's land to the guest's table. https://lnkd.in/dW4h87P
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185 w
Dear Ingmar, Well done in getting your climate love to level 2! We have reached out to MAX Burgers and requested a response. I will keep you updated on any progress. /Adam, We Don't Have Time
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186 w
Anything that increases public awareness is a good idea
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186 w
Great initiative. Especially to visualize the major difference between going plantbased or eating meat, as I’m sure most people don’t realize the huuuge difference in terms of CO2.
Klas.bjorkhagen
195 w
The company has proven that profitability and sustainability can go hand in hand 🌎💰.
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195 w
Max is a role model in the fast food industry 👍
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195 w
Huge fan of Max Burgers...
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195 w
🙌🏻🙌🏻🙌🏻Hamburger goes Green burger at MAX Burgers.
David Olsson
222 w
So simple, yet such a great way to reduce plastic. The other chains should follow suit. Thanks, Max!
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Dear David Olsson Thank you for getting your climate love to level 2! We have reached out to Max Burgers and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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222 w
Does the paper lid work?
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222 w
No lid or customers bring Mandatory tumblers wouldn’t be better?
Alexander Meden
253 w
Since Max have been so successful at making their menu in their restaurants CO2 positive nation wide through climate compensation we should appreciate this pioneer step. There's not many restaurants nor franchises that have come this far with achieving and setting up these ambitious goals for contributing to a sustainable society. I'd love to see them in many more countries as well! <3 Picture from Max own website.
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234 w
Thanks Max! Doing a great job
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253 w
This is great! It sets a high standard for their competitors 🌍✌️
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111 w
Great to know more about Max. And illustration of meals without meat and meals with RED meat speaks volumes!
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111 w
First thing I did when I arrived last time I STHLM, I went to MAX burgers directly next to Central Station and ordered a vegan burger. Amazing! Chapeau! Now adapt all your cashier systems to Green IT ♻️ and you got my endless love ❤️
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111 w
Good choice & good suggestion, Sacha. This is where Prime Computer & Max Burger could do business.