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Neutral Foods asks Americans – “Why is our planet worth saving?”

Neutral launched a social media campaign on Earth Day to ask the simple but profound question: “Why is our planet worth saving?”
Since then, we’ve received an outpouring of responses, including investors John Legend and Mark Cuban, and celebrities, Heather Morris, Jake Johnson, and Genevieve Padalecki, talking about why they think the planet is worth saving.
While we received plenty of responses from the social media campaign, we also decided to dive deeper into why the planet is worth saving by commissioning a survey with YouGov to better understand how Americans view the climate crisis.
It’s easy for us to express how we feel about the climate crisis because Neutral has been built on the belief that the world is worth protecting and that together, people can make a real impact with daily food choices. Our mission is to radically reduce the carbon footprint of agriculture, starting with dairy. Neutral has a carbon reduction team that works with farmers on realizing new emission reduction projects.
When it comes to how Americans feel about the climate crisis, we wanted to learn more. Do people feel empowered to take climate action? Do they think the planet is worth saving?
The YouGov survey gave us a better glimpse of how Americans feel about the climate crisis, and here are the results.
Many celebrities responded to Neutral’s social media campaign – “Why is our planet worth saving?”. American singer-songwriter and Neutral investor John Legend says: “The world is worth saving. It’s the only home we have.”
Many celebrities responded to Neutral’s social media campaign – “Why is our planet worth saving?”. American singer-songwriter and Neutral investor John Legend says: “The world is worth saving. It’s the only home we have.”


YouGov Survey results

The survey provided the following insights:
  • 73% of US adults feel that fighting climate change is important, and of those, 92% agree with the statement that “our planet is worth saving.”
  • 62% of Americans agree that food choices impact the planet, and 52% would switch to a different food brand if it could impact climate change.
  • 86% of Americans feel our planet is worth protecting, but more than half don’t know how they can personally help.
As the first carbon neutral food company in the United States, we are glad that 62% of Americans agree that food choices impact the planet and that 52% would switch to a different food brand if it could impact climate change daily food choices will make an impact.
When asked about the survey results, the CEO of Neutral, Marcus Lovell Smith, said, “There is a very, very real urgency surrounding climate change and this new survey data validates that consumers are ready and willing to help make a difference.”
“By making informed choices, consumers can do their part and send a message to food producers and policymakers about the importance of sustainability and climate action,” said Dr. Sweta Chakraborty, CEO of North America, We Don’t Have Time.
“By making informed choices, consumers can do their part and send a message to food producers and policymakers about the importance of sustainability and climate action,” said Dr. Sweta Chakraborty, CEO of North America, We Don’t Have Time.


Climate action begins with your daily decisions

Notably, the survey also reported that 86% of Americans feel our planet is worth protecting, but more than half don’t know how they can personally help.
Neutral products allow Americans to make daily choices that positively impact the climate. It’s as simple as swapping the milk you add to your coffee or cereal every morning – to Neutral. Our milk is creamy and delicious, produced by happy cows on family farms. We have been carbon neutral since the beginning and envision a future with entire grocery aisles dedicated to carbon neutral foods.
Empowering the next wave of American climate action can be as simple as switching to Neutral in your fridge.
“We can all start with small changes like choosing carbon neutral milk for a daily bowl of cereal or a morning latté, which can add up to major decreases in CO2 emissions,” said Marcus Lovell Smith, CEO, Neutral Foods.
“We can all start with small changes like choosing carbon neutral milk for a daily bowl of cereal or a morning latté, which can add up to major decreases in CO2 emissions,” said Marcus Lovell Smith, CEO, Neutral Foods.

Read here to learn how the survey was conducted.

Neutral’s climate journey

Stay in the loop with Neutral by following us on We Don’t Have Time, LinkedIn, Facebook, and Instagram. Receive daily updates by subscribing to our newsletter.
What surprised you the most about the survey? Let us know in the comments!


  • Hambo Slay

    23 w

    Useful information for me. Keep it up https://blossomword-game.com

    • Munene Mugambi

      53 w

      Everyone wants the planet saved but only a few people are willing to put in the work

      • Lucinda Ramsay

        54 w

        This looks very good, still, sceptical about dairy production being C02 neutral on scale.. There are a lot of great initiatives being used but also includes offsetting. I think folks still have to reduce dairy use and reliance as it has a massive impact on the environment! Should be a niche and remarketed product- not a daily dependable.

        1
        • Sarah Chabane

          54 w

          This is an impactful campaign! And great to see some famous people joining it, it always helps

          2
          • Annett Michuki..

            54 w

            amazing work

            1
            • Simon Bergbom

              54 w

              Awesome campaign! Love the video with John Legend 🌟

              4
              • Ford Brodeur

                54 w

                Interesting survey results! Glad to see that Americans understand the magnitude of the climate crisis and the weight of their decisions.

                2
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