Vytal has entered into a partnership with PepsiCo to make a new model of circular reusable cups with dual-tracking technology. This dual technology helps the customers return the cups easily, thereby reducing wastage, a circular economy solution for the consumption of beverage products in massive events.
The new reusable cup has an individual QR code and an RFID tag for scalable, operational processes. This will help the customer return the cup easily after use. Photo: PepsiCo
The reusable cup has been launched at INTERNORGA, the leading trade fair for the Hospitality and Restaurant industry, under the motto “MORE THAN A CUP”. Known as the ‘Vytal Pepsi Cup’, these reusable cups will have an individual QR code and an RFID tag for scalable, operational processes. This will help the customer return the cup easily after use.
Dr. Tim Breker, founder and CEO of Vytal says, "With our range of smart technology combined with services from logistics to flushing, we are hitting a nerve in the industry. Using circular economy principles operators save costs, gain efficiency and transparency, and open up exciting new opportunities in customer interaction.”
This circular and recyclable cup is the first smart, branded, and reusable cup that can link customer experience with reducing waste, making it easy for the customer to return the cup once they’re done with it. Initially launched in Germany in 2023, Vytal plans to introduce 100,000 of these cups into the market in the next two years.
Vytal, the global operating system for reusables and the software solution for circular economy has entered the event and entertainment sector by launching its subsidiary, Vytal Events & Entertainment Solutions. This move is part of the company’s initiative to focus on providing, circularity solutions, and eco-friendly products that are both convenient and cost-efficient.
According to Torben Nielsen, Managing Director of PepsiCo DACH, "This partnership underlines our ongoing commitment to the Pep+ agenda and at the same time supports our business objectives. By partnering with Vytal, we are not only intensifying our focus on the away-from-home segment, but also initiating impactful changes that effectively contribute to minimizing plastic waste.”
Click here to learn more about Vytal’s technology platform for the circular economy and reusable packaging.
ABOUT VYTAL
- Vytal is a reusable software provider that aims to become the world’s leading platform for circular economy and reusable packaging. The company replaces single-use packaging with sustainable and reusable packaging to reduce wastage.
- Chi Impact Capital proudly supports Vytal's long-term vision, recognizing its potential to disrupt the market with its expertise in Circular Economy solutions. Through our investment since 2021, we have witnessed Vytal's innovative approach to sustainability, exemplified by its recent partnership with PepsiCo to introduce digitally trackable reusable cups. These cups, equipped with dual-tracking technology, represent a significant step towards reducing waste in the hospitality industry. By integrating individual QR codes and RFID tags, Vytal's system streamlines the return process, highlighting its commitment to circularity and environmental stewardship.
- As Vytal continues to lead the way in circular, eco-friendly packaging solutions, Chi Impact Capital remains dedicated to supporting circular economy investments that drive positive change and protect biodiversity.
