Sid Bensalah, the founder and Managing Director of Rooster Tail Sports & Entertainment AB, he's an innovative and entrepreneurial Senior Executive with 20+ years of experience in sports event management and promotions, delivering optimal results and business value in a high-growth environment. An insightful and result-driven professional with an exceptional track record of promoting a brand/country through sport, elite international events, and grassroots development. Skilled in global high-profile event management, with proven ability to develop key partnerships and sponsorships, excite media interest and develop new business opportunities. He Initiated and spearheaded many sporting events in the Middle East, Asia, and Europe and managed the career and welfare of several athletes. Sid’s experience also includes working with International governing bodies, taking sustainability at the heart of everything he does.