John Moorhead advocates for immediate massive scale-up of existing sustainable researched climate solutions that are SDG and biodiversity positive. He communicates on the feasability and desirability of 100% renewable energy, electrification of "everything" and on land-based and ocean carbon sinks' scale up. As Chief Impact Officer at the Climate Endowment Group he supports the investment scale-up in climate solutions. As a Carbon-free Campus Ambassador, he advocates for research-based climate action at school campuses and within communities. He is also president of Drawdown Switzerland, a Climate Reality Leader, an advisory board member of Climate and Sustainability and a board member of the Drawdown Europe Research Association. John’s career spans over 30 years in general and marketing management, coaching and consulting. He holds degrees from Geneva School of Business Administration (DAS), IE Business School (MBA), and Cambridge University (MA) in Natural Sciences.