@electrolux_group
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Climate Love
Climate Review Score ranking:
Electrolux Group
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For a manufacturing company like Electrolux Group, energy use is a major concern when reducing greenhouse gas emissions. Reducing the amount of energy coming from fossil fuels is an imperative, but sometimes challenging, climate action. We have come a long way, but more needs to be done. Electrolux Group has set a target to reach 100% renewable electricity by 2025, and we are well on our way and working proactively to reach the target. In 2022, 98% of the electricity used worldwide across the whole company came from renewable sources. This is an important step towards reaching our climate targets since 60% of our energy use is in the form of electricity, but we still need to overcome some obstacles before we can reach 100% clean energy. In some countries, changing to renewable electricity is as easy as updating an agreement, but in other countries, it’s more complicated. At Electrolux Group, we are supporting the clean energy transition of our operations around the world by building solar panel systems or sourcing renewable energy certificates. This year, we are also looking to start signing Power Purchase Agreements with actors who can install, own and operate renewable energy systems on our behalf. But that still leaves 40% of our energy use. Some processes, like enamel ovens or painting, need heat at high temperatures to function, and for that reason, they use a lot of energy. These processes use fossil gas to function, and the technology to reach those temperatures through renewable electricity currently does not exist. We are replacing fossil gas with biogas in some locations, but this is a temporary solution while we find a way to reach the right temperatures while using renewable electricity. Here, we need to see further innovation and financing to make sure that we reach 100% renewable energy across all operations. Read more: https://www.electroluxgroup.com/en/98-of-electricity-used-in-global-operations-comes-from-renewable-sources-35739/
Electrolux Group
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In a world-first development, Electrolux Group and CoolRec Plastics have created a refrigerator equipped with inner liners made from 70% recycled plastics. This collaboration was rewarded with a European Plastic Recycling Award for its ground-breaking innovation in the use of recycled materials. The Plastics Recycling Awards Europe is the largest European recycling award, promoting promising developments in recycling, the use of recycled materials, product design, and innovative manufacturing. This year’s award in the category “Automotive, Electrical or Electronic Product of the Year 2023” was given to the collaborative effort between Electrolux Group and CoolRec Plastics to develop a refrigerator inner liner with 70% recycled plastics, which equates to 13% of the refrigerator’s total plastic. This is the first fridge made with this much recycled plastic, and it has taken many years of development and partnership. Developing new products like this is a key factor to us reaching our circular 2030 ambitions. “What makes this win special is the collaboration and partnerships behind it to turn the challenges of working with recycled plastics into an opportunity to shape a more circular future and desirable sustainable experiences,” says Janina Hihnala, Design Director, Head of Global Food Preservation Design at Electrolux Group. Read more about our circularity goals: https://www.electroluxgroup.com/en/better-solutions-35194 #offer-circular Find the full press release on our website: https://www.electroluxgroup.com/en/circularity-wins-our-recycled-plastic-fridge-inner-liner-scoops-top-award-35753/
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This success story should serve as an inspiration for other industries and manufacturers to explore the potential of recycled materials in their own product development.
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Cool!
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great
Susan Kuria
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Trying not only to get rid of negative emissions by industries but also finding a way to make the emissions recyclable
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Electrolux Group
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Electrolux Group took part in a selection of interesting sessions at Stockholm Climate Week, 2023, showcasing our expertise and range of solutions in energy & operational efficiency to reduce carbon in our sector. Electrolux Group is a leading global manufacturer of household appliances, including refrigerators, dishwashers, washing machines, and vacuum cleaners. As part of our mission statement, we’re committed to both creating solutions for the market that are greener and more energy efficient, as well as working out a supply chain that is climate positive. During the energy day on Stockholm Climate Week, we shared the stage with Erik Rylander, Commercial Director Carbon Dioxide Removal, Stockholm Exergi, as well as Emelie Öhlander, Climate Action Program Manager, Ericsson. The focus of the conversation was negative emissions. In other words, how can businesses not only be carbon neutral but store, capture, or reuse carbon from other production chains to actually take carbon out of heavy industry? Joining other energy pioneers on stage, Vanessa Butani, our VP of sustainability laid out Electrolux Group’s plan to be “[carbon] neutral by 2030 and for our entire value chain by 2050.” This is fundamentally a group effort that isn’t limited to a specific sector. As Vanessa pointed out on stage, this needs to be a collaborative ecosystem amongst all businesses to “support in the growth that can help beyond just our own operations… and encourage those who haven’t come as far as we have.” Science-based targets play a crucial role in this too, as they provide the license and provision for businesses like ours to take the leap and integrate negative emission operations into our existing production chain, working across sectors to ensure that every competency of our manufacturing is either carbon neutral or carbon negative. Electrolux Group was one of the first companies to meet its ambitious science-based target three years ahead of plan and is setting a new target in 2023. This is both an ambitious and a time-sensitive goal for businesses, and as Erik pointed out on stage, “we need a market that also starts demanding these negative emissions now… if everyone waits until 2050, there will be no time to scale the industry and not enough negative emissions” to make a significant impact. Watch the full segment with Stockholm Exergi: https://youtu.be/61bwsSqheBc?t=24359 Changing consumer behavior Another key link in a net-zero and negative emissions chain is to educate and empower consumers to be a part of it. With clothing and fashion being one of the largest contributors to global greenhouse emissions, it isn’t just about altering our own practices to reduce our carbon footprint, it’s about helping consumers identify ways of reducing their own, en masse. Speaking on Earth Day, April 22 at Climate Week, Vanessa shared how Electrolux Group is collaborating with Houdini, a Swedish clothing brand, to “change consumer behavior” and “extend the life of [their] clothes.” Even rudimentary adjustments like reducing the temperature we wash clothes at and measuring out detergent accurately can, at scale, create a significant dent in consumer emission contributions, and alongside clothing brands like Houdini, we see it as our responsibility to take consumers along with us towards a net-zero goal. “Consumers are ripe for this and interested… 83% of our consumers are looking at energy now when they’re considering their next appliance… [which] has a great benefit” to overall global carbon levels. When asked what other businesses can learn from this and how they can enact their own energy efficiency goals for the future, Vanessa remarked that “you need to have a long term horizon on this” and that it was vital to start with small “milestones” that build over time, while looking to your own network and supply chain to find ways of expediting your mutual progress. Houdini’s CEO, Eva Karlsson echoed this sentiment, stating that “cross-pollination” and “openness” would be vital traits for all businesses looking to aim high for their carbon footprint goals. Watch the full discussion below: https://youtu.be/CpRtb1Lz3oU?t=8693 Rewatch Stockholm Climate Week anytime on We Don’t Have Time Play.
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Always interesting to hear from Electrolux and how they are implementing real solutions thanks to their appliances
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Thank you for being a part of Stockholm Climate Week! In today's energy crisis it is even more important that our household appliances take sustainability into account.
Peter Karanga
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NORTHAMPTON, MA / ACCESSWIRE / March 27, 2023 / Electrolux Group has reduced its absolute scope 1 and 2 greenhouse gas emissions (direct and indirect in operations) by 82% compared to 2015 - going beyond its 2025 target of 80%. Scope 3 emissions (when products are in use) also decreased by over 25% compared to 2015, which is in line with the company's 25% reduction target by 2025. This means the company has reached its 2025 science-based target three years ahead of plan. "We were among the first 100 companies to set a global ambitious climate target - and now we are among the very first companies to meet it. As a leader in sustainability, we have a responsibility to show what is possible and this result does just that," says Jonas Samuelson, Electrolux Group CEO. https://finance.yahoo.com/news/electrolux-group-becomes-one-first-111500002.html
Electrolux Group Becomes One of the First Companies To Meet Science-Based Climate Target
Electrolux Group has reduced its absolute scope 1 and 2 greenhouse gas emissions (direct and indirect in operations) by 82% compared to 2015 - going beyond its 2025 target of 80%. Scope 3 emissions (when products are in use) also decreased by over 25% compared to 2015, which is in line with the company's 25% reduction target by 2025.
https://finance.yahoo.com/news/electrolux-group-becomes-one-first-111500002.html
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Quite an impressive idea
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That's very good
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Wonderful news!
Electrolux Group
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In 2022, the percentage of waste sent to landfill by Electrolux Group factories went down by 20%. We recycled or recovered almost 98% of all waste that our factories created, a significant step towards having all our factories certified as Zero Waste to Landfill by 2025. As a manufacturing company, we know that the production of “virgin” resources, which are not reused or recycled, causes a large portion of global greenhouse gas emissions. Beyond that, a lot of natural resources, like sand and precious metals, are becoming harder to come by, which entails higher costs both financially and environmentally. From this perspective, sending “waste” materials to landfills where they stay unused and cause further environmental damage is a massive misuse of our resources. At Electrolux Group, we are systematically reducing the amount of waste that goes into landfills by working together with the third-party certification program Zero Waste to Landfill. 55% of Electrolux Group factories are certified to the program, meaning they send less than 1% of their total waste to landfill and less than 3% to be incinerated for energy. By 2025, our goal is to have certified all our factories. “We reduced the percentage of waste sent to landfill by 20% in 2022 compared with the previous year, which is an amazing result,” says Claudia Mazzon, Electrolux Group Operations Sustainability Specialist and global coordinator of the Zero Waste to Landfill program. “I am so proud of the great job done by our colleagues around the world who are proactively working to reduce waste and find recycling opportunities.” Some of the Electrolux factories that were certified in 2022 had to make some creative changes. For example, the Juarez Fabric Care factory in Mexico found a way to use waste heat to dry and reuse wet silica sand from their waste stream, avoiding more than 25 metric tons of waste to landfills each year. The Guabirotuba Plant in Curitiba, Brazil has partnered with a supplier to transform wasted sealing rubber into carpets. Read more about these examples and more in our press release.
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Kudos
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This is wonderful. Surely " We Can Do It". Your achievement should be emulated.
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98% is impressive. Well done Electrolux!
Electrolux Group
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Did you know that the food industry generates ten times more carbon dioxide emissions than the airline industry? But with the launch of the Food Heroes toolkit by Electrolux Food Foundation, Worldchefs and AIESEC, we aim to play our part to help change this. This innovative toolkit is specifically designed keeping the young climate heroes in mind, empowering them to make a difference through healthy eating habits and food selection. It is here to make eating for the good of the planet easier than ever. The toolkit is now available digitally for teachers and parents to help kids aged 7-11 years learn how their food choices can make a difference. The Food Heroes toolkit contains materials and instructions for a 45-minute workshop based on the Unicef-supported project The World’s Largest Lesson. It helps children learn how their food choices impact the planet and what they can do for a greener future. The Food Heroes workshop teaches kids to eat more veggies, waste less food, and enjoy a diverse diet. ”We must understand that the choices we make when it comes to food have real consequences in regard to carbon dioxide emissions. Children understand this – they are not stuck in old habits that can be hard to lose. But it can be hard knowing exactly what to do. That is why we at the Electrolux Food Foundation want to give teachers and parents tools to inspire children to make a positive impact,” says Cosimo Scarano, Head of the Electrolux Food Foundation. Electrolux Group employees, Worldchefs and AIESEC members have held Food Heroes workshops since 2018, and so far 88,000 children have participated. Now the material is digitally available for teachers or anyone who wants to inspire kids to eat more sustainably. Here is what Alexandra Lindberg – a teacher at Johannes School in Stockholm – has to say about the Food Heroes Workshop, “The most important thing for me as a teacher is to use a material that is connected to what we do in the classroom but also has a connection to real life. The children are interested in sustainability and climate issues and to find material that enables us to talk about these problems in a relevant and interesting way is just great." The kids are ready for a sustainable and eco-friendly palette, are you? Let us know what you think about the Food Heroes toolkit in the comment field below. ABOUT ELECTROLUX FOOD FOUNDATION - Founding year: 2016 - SDGs in focus: #12 and #17 - 2 million meals donated since 2016 - +88,000 kids engaged in Food Heroes workshops since 2016 - Find the toolkit here
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We should be heroes for future generations to carry on
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Let's all become Food Heroes ! 🦹♀️🦸♂️
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This seems like a feasible idea
Berger Patric
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“Electrolux launches microplastic filter to help tackle rising tide of plastic pollution” I am extremely glad that Electrolux started to address one of the biggest environmental problems that is not often talked about; microplastics. “March 31, 2022 Electrolux launches a new Microplastic Filter for washing machines to help prevent up to two plastic bags worth of microplastic fibers* from being released from laundry, per household, every year. The new Microplastic Filter can prevent up to 90% of microplastic fibers, larger than 45 microns, being released from synthetic clothing during laundering. Laundering alone causes around half a million tons of plastic microfibers to be released into the ocean every year. According to the United Nations Environment Programme (UNEP), the size of the problem is the equivalent of releasing three billion polyester shirts into the ocean every year. **” https://www.electroluxgroup.com/en/electrolux-launches-microplastic-filter-to-help-tackle-rising-tide-of-plastic-pollution-34151/
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Well thought out development project
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This development will definitely sort out a issue that machine owners know little or even nothing about. However what solution is there for those who wash their clothes by hands who of course have their clothes shed microplastics too by handwashing? And again what advice is given in regard to disposing off the sieved microplastics??Is is by dumping them into the garbage bins (of course not),burn them or what's the best way to get rid of them without having them find their way into the environment?
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A well-needed initiative! Microplastics pollution has to be tackled urgently
Electrolux Group
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Supplier engagement is crucial to ensure that carbon emissions are reduced from the start. Electrolux has implemented several programs to achieve this - and the response has been phenomenal. Electrolux is among the corporate climate leaders that have adopted a science-based emission reduction target, and our target is to reach net zero emissions across our value chain by 2050. This means that not only do we need to reduce emissions in our own manufacturing and sales operations, but we also need to reduce the emissions caused by our suppliers and the use of our products. On average, supply chain emissions are 12 times higher than the emissions of a company’s own operations, but they are also harder to manage. We are tackling this challenge at Electrolux through extensive engagement programs with our suppliers. The first priority was to help all our suppliers start measuring their carbon footprint and disclose it through CDP, a non-profit organization specializing in carbon reporting. Now, we engage our suppliers in sustainability training sessions to help suppliers decarbonize and realize that it is a business opportunity to take climate action, not an additional cost. We are also planning to roll out our Green Spirit program; an internal initiative that rates our products based on climate, energy, and water performance; to some of our suppliers, to help them further reduce their environmental impact. Our approach has been very successful; among the 250+ CDP member companies with more than 150 suppliers, we were the only one that managed to get a 100% response rate when reaching out to our suppliers. We are very proud of the engagement we see in our supply chain, and we will continue to use the expertise we have accumulated to bring our suppliers along in our sustainability journey. We reflect this by handing out a Sustainability Award every year to the supplier that has made the most progress towards the Electrolux sustainability target that year. Learn more about the work we do with our suppliers in our sustainability report, or read the interview we did recently with Carla De Luca of Sustainable Procurement.
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Very commendable efforts to initiate the decarbonization process at all stages.
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Decarbonizing the supply chain.!! great.
Electrolux Group
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During the UN climate conference COP27, Electrolux participated in the COP27 Climate Hub broadcast, an on-site and digital broadcast hosted by We Don’t Have Time from Sharm El-Sheikh in Egypt. Sarah Schaefer, VP of Sustainability in Europe for Electrolux, joined the broadcast from London, UK to talk about how Electrolux works to empower people to eat more sustainably. Inspiring people to eat more sustainably is a massive challenge, not only in terms of choosing the right groceries but also in the significant food waste issue that we’re facing. The consumer is always the most difficult actor to influence, and Electrolux is in a perfect position to empower and support consumers of food to eat more sustainably. As a provider of home appliances, Electrolux can impact how long food can be stored before it needs to be thrown out, and how it’s cooked to make sustainable choices more appealing. This is the point that Sarah brought to the COP27 Climate Hub. When people know how to properly use their equipment, for example by setting their fridges and freezers to the right temperature (4 degrees for the fridge and -18 for the freezer secures an ideal balance between keeping food fresh and using the minimum amount of energy) and at the same time get educated on how we can make delicious food from groceries that are more sustainably produced, they are in a much better position to reduce food waste and reduce the emissions from the food that they eat. The right kitchen equipment can also make tasty food out of leftovers that might otherwise have been thrown away. Making sustainable food choices more commonplace and accessible will benefit us in terms of carbon emissions, nutritional health, and financial costs by 2030. Sarah ended her panel participation with a message to policymakers: “My call to action is first of all to help policymakers and shape the debate to explain that there’s a clear link between what we grow and what we eat and how our lives will be in terms of the health of our children and our planet. Every time we eat we have a choice of what we put on our plate.” https://youtu.be/8sZctpxYYGI?t=9970 Rewatch the COP27 Climate Hub anytime on We Don’t Have Time Play.
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Food habits play a major role on both planet and personal well being! Great to see a company take this initiative to reduce waste and facilitate nutritious tips.
Electrolux Group
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On September 6th, Electrolux launched the #BreakThePattern campaign to raise awareness on how we can take care of our clothes so that they last longer. The goal of the company is to make clothes last twice as long and with half the environmental impact by 2030. Tips and insights on how to make clothes last longer are collected on the campaign website: https://electrolux.com/breakthepattern We are not treating our clothes with the respect they deserve. Today, a piece of clothing is used 10 times on average before it is thrown away. Research shows that 90% of our clothes are thrown away long before they should be - and 73% of the clothes we throw away are sent into incinerators or landfills. This is a massive waste of resources, energy and pollution which leads to an immense amount of unnecessary greenhouse gas emissions. Through our campaign #BreakThePattern, we want to raise awareness on the amount of clothing that is wasted, and what we can do to take better care of our clothes. Together with the sustainable high-end designer duo Rave Review (https://www.rave-review.com/) we have created a collection of clothing made entirely from discarded fabrics from the Atacama Desert, Chile. The Atacama Desert is home to one of the largest collections of discarded clothing in the world. Over 39,000 tonnes of clothing is dumped here every year. We are using these clothes to make new clothes in this collection, showing that they are still perfectly usable. Through our campaign website, we provide tips on what every person should do to make their clothing last as long as possible with the least environmental impact. Our goal to make the average piece of clothing last twice as long requires both behavioral changes and technological innovation. We hope to provide both through educating our customers and providing them with the best possible equipment to give their clothes a long and meaningful life. Check out the campaign website to find out how you can make your clothes last longer, and let us know what you think in the comments below. https://electrolux.com/breakthepattern https://www.youtube.com/watch?v=WKS0OdRvO68
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Sensitization is very crucial, very elaborate campaign
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Very cool and important campaign! Will definitely share with my friends and family.
Electrolux Group
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In an industry first, Electrolux is launching a new ‘Appliance-as-a-Service’ program for landlords and has signed one of Sweden’s largest landlords, SKB, as the first customer. This program allows SKB to pay a monthly subscription fee for which the experts at Electrolux install, maintain and repair the products that they use in their homes. This allows and encourages us to prolong the lifetime of the products as much as possible, since the subscription fee is the same no matter if the appliances are repaired or replaced. It also gives us more control over products that have reached their end of life, so that we can take them back for refurbishment or recycling. This is an important action to make our products less carbon extensive and more circular. In an Electrolux project financed by Vinnova, we found that 68% of the largest Swedish social landlords claim that they had thrown out home appliance products that they think could have been repaired. The survey is part of the Vinnova-funded research project "White goods-based functional services for housing companies" that Electrolux has participated in for the past two years. Within the framework of the project, Electrolux has also carried out a pilot for service and operation of white goods in various rental properties. Preliminary results show that during the test period, the share of repaired appliances increased from 20 percent to as much as 70 percent compared with the corresponding period of the previous year. The research project is working on an in-depth study that will be presented in the autumn of 2022. The partnership with SKB means that out of their 8000 apartments in 146 buildings, approximately 1 000 of the apartments will be part of the program, where they will have stoves, fridges, and freezers as a subscription service rather than as bought products. This is not only a way for us to help our customers increase their circularity, but it also makes it simpler for them to maintain their home appliances, as they can rely on professionals to take care of their products and make sure that their tenants always have access to their cooking gear. Read our full press release: https://www.electroluxgroup.com/sv/abonnemangstjanst-for-vitvaror-ska-minska-resurssloseri-9980/
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Let us use what is already within our scope
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Dear Electrolux Thank you for getting your climate love to level 2! We have reached out to SKB and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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I really believe in more as-a-service solution to start moving away from the produce-use-refuse society that we live in now. We can do much more with the products we have!
Electrolux Group
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The emissions that Electrolux, and any other global company, causes extend to much more than our own emissions. For instance, the transportation of our goods emits around 300,000 metric tons - more than the emissions of all the energy consumed by our operations. To maximize our positive climate impact, we need to start collaborations and agreements with other actors to reduce these emissions that are outside of our direct control. Our new collaboration with Swedish global transport solutions company Scania is an important step in this journey. The focus of the collaboration is to engage, establish and drive the involvement of key stakeholders, technology leading and innovative transport companies and solution providers. As part of the partnership, Electrolux and Scania will use electric trucks in Europe and soon Asia, and biogas trucks in Latin America. “The majority of our carbon emissions occur in Scope 3 and collaborations such as this are key to reaching our climate targets. To be working with Scania, another Swedish-based, global company is an exciting opportunity to make an impact. We call on the rest of the heavy-duty transport industry to work with us to accelerate change in markets around the world,” says Electrolux CEO Jonas Samuelson. The partnership has already started as a battery-powered electric truck in Italy, which will transport Electrolux goods on a daily basis, was put into operation in June 2022. Compared to a diesel truck, this truck emits 98% less carbon per kilometer. To read about other activities in this partnership find our full press release on our website: https://www.electroluxgroup.com/en/electrolux-partners-with-scania-to-reduce-carbon-emissions-from-global-transportation-34416/
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Partnerships are always a good step towards a common goal
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This is great! More actors need to start looking and taking responsibility for their scope 3 emissions.
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An awesome partnership that will lead to the realization of the net zero targets
Electrolux Group
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On June 2, Vanessa Butani, VP Group Sustainability of Electrolux joined David Coleman, Chairman of Defugo Technologies, and Richard Swannell, International Director of WRAP, for a panel discussion on how we can reduce food waste through technology and behavioral change during the Stockholm+50 Climate Hub. Food waste is a significant source of global greenhouse gas emissions. According to Zero Waste Scotland, each kg of food waste that we send to landfill is equivalent in climate impact to sending 25,000 50 cl PET bottles to landfill. Considering that households globally throw away 75 kg of food per person every year, that equates to annually throwing away 1,875,000 50 cl PET bottles in terms of climate impact, if the food waste goes to landfill. Food waste is a critical climate issue to tackle, and it is an issue that we can solve now by changing our behavior. Electrolux has a clear role in this: Preventing food from being wasted in the first place. “Some of our technologies enable you to keep food in your fridge for longer and help you to understand what you can do with it,” says Vanessa Butani, VP Group Sustainability at Electrolux. "As a leading global appliance company, we provide technology that can make food edible for longer, but it doesn’t stop there – ending food waste is an educational and behavioral task. We want to help people to reduce food waste by giving them the tools to do so. As an example, our My AEG Kitchen app provides recipes with ingredients that would otherwise be wasted," says Vanessa. “This educational task goes beyond food waste, it’s also about what we cook in the first place. A key challenge in changing food habits is that it needs to be easy, fun and with delicious results. Through the Electrolux Food Foundation, founded in 2016, we educate young people, consumers and future chefs to cook and eat more healthily and sustainably.” Watch Vanessa discuss how we can work together to reduce food waste with Richard Swanell of WRAP, David Coleman of Defugo Technologies, and Nick Nuttall of We Don’t Have Time: https://www.youtube.com/watch?v=WbXYEBzplqo&t=3673s
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Who would have thought food waste would be among these great contributors?
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Food waste is a massive issue, it's good to see different stakeholders trying to solve it!
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Great read. The numbers are high and every hand must be on deck to reduce the numbers for the health of our planet
Leo Alexander
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Microplastic reaching the ocean is a big problem and laundering is part of that pollution. According to the United Nations Environment Programme (UNEP) laundering causes around half a million tons of plastic microfibers to be released into the ocean every year. Electrolux recently launched a new filter to tackle this. According to Electrolux the new Microplastic Filter can prevent up to 90% of microplastic fibers being released from synthetic clothing during laundering. But the filter seems to be sold separately from their washing machines. According to electrolux latest sustainability report they have decreased greenhouse gas emissions from own operations by 78 percent compared with 2015. As a company that work hard to reduce their emissions & environmental impact I suggest Electrolux make the new filter standard for all their new models and washing machines sold! Press release of the filter: https://www.electroluxgroup.com/en/electrolux-launches-microplastic-filter-to-help-tackle-rising-tide-of-plastic-pollution-34151/
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Awesome move with the filter
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This is amazing
Ingmar Rentzhog
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Today during the Circular Initiative 2021 the “2-Infinity” prototype vacuum cleaner will be unveiled by Electrolux in partnership with Stena Recycling. The appliance is close to being fully recyclable, to a level of 90% compared to around 75% for a regular vacuum cleaner on the market. As a next step a small pre-series of up to 300 appliances will be evaluated for production. Read more: https://www.stenarecycling.se/nyheter/designing-for-new-life-the-90-recyclable-prototype-vac-is-here/#.YN6-fm1mWeI.linkedin
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Pinned by We Don't Have Time
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Electrolux has actively been working on designing for recycled material, and for effective recycling, for many years. Even if we have achieved a lot it has not been enough to create a well-functioning market for recycled materials. In order to close the gap we actively engage with others, in this case Stena Recycling, where we all have a common circular solution objective. And while recycling is important we are at the same time looking into all dimensions of circularity, including rethink, reuse and business models, and we have set a target to become circular and climate neutral by 2030. How we think about sustainability overall, and circularity in particular, is based on three pillars: 1. It needs to be attainable – accessible to many and clear on how it is sustainable 2. It has to be irresistible – it sounds challenging, but it needs to be a more appealing proposition than the ordinary alternative 3. It needs to work really well – meaning consumers do not accept a compromise on performance or functionality The vacuum cleaner is interesting as a category since it has a clear shape that is individual for every product which provides specific challenges and opportunities for learning. This is also a category where we have marketed our unique Green Range for many years, which contains up to 70% recycled plastics.
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Awesome Amazing the idea that it’s incorporating sustainability into the fdedign and functionality of the product itself allowing it to be consumer friendly by easy repair and reuse rather than constantly replacement of broken products for profit rather than continuing use . Live vac I’m looking forward to Zooming over the Floor as soon as possible!! Environmental friendly business models always
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I really like your strategy here, these three principles are sound. What I´d like to ask is how you view and prioritize repairability? For how long do you supply models with spare parts for instance? Thanks!
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@victor_erik_ramos We have had 10 years of spare parts availability as a fundamental benchmark for a long time. We are now increasing our focus on the ability to repair, both by incorporating it into our core product creation process and by increasing resources, in order to meet and exceed our sustainability targets through circular economy design. To enable products being in use longer by being repaired, reused and recycled at end of life we are looking to create new business models benefiting the consumer, repairers, our own business and of course the environment.
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Read also about PE-Plast in Värnamo https://www.gnosjoregion.se/foretag/pe-plast-ab/reportage/de-producerar-i-100-atervunnen-plast?fbclid=IwAR0F4tzXSSejBPHMpfWZz1I8EFq82319Vph0hm9yClajKqVUOze5a1LbxEo
Petter Körnemark
162 w
Min skaftdammsugares uppladdningsbara batteri har tagit slut och då tänker man ju att det ska vara en smal sak att köpa ett nytt och byta men icke. På Electrolux hemsida rekommenderar de till och med att man ska köpa en ny handenhet (större delen av hela dammsugaren) istället för att byta då det är svårt att utföra. Det är dubbelt så dyrt att köpa hela handenheten men värre är det ju att behöva byta ut något som fungerar. Slöseri på naturtillgångar. Jag tänker att jag såklart ska klara av att byta själv men det är visst inte så lätt. Skruvarna sitter väldigt svårt till och har ett mönster som inte passar någon av mina skruvmejslar eller bits - och då har jag ändå en ganska stor verktygslåda. Klimatvarning till Electrolux för att ni inte gör det lätt att byta batteri i era produkter. Bättring tack!
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Ingmar Rentzhog
250 w
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This is a cool new business modell from Electrolux and a good step to become a circular business! Electrolux is kicking off trials of new hardware-as-a-service business models, enabling consumers to subscribe to, rather than purchase, its products for use to find new innovative and sustainable solutions ”Crucially, if a consumer returns the product to Electrolux and chooses to end the subscription, it is refurbished and made available for the next customer – ensuring each unit is used to its fullest extent, contributing to a circular economy during the product’s lifetime.” Read more: https://www.electroluxgroup.com/en/vacuum-as-a-service-electrolux-trials-new-subscription-based-business-models-29880/
46 more agrees trigger contact with the recipient
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250 w
Hehe yeah. That'd be a funny idea...
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250 w
Perhaps such an approach also leads to better material quality and longer life cycles again, like it used to be. Electronics do not have a long lifespan. Early failure is inherent. Yet better engineering can make electronics last longer than its average 2 year lifespan in any case, looking at the current gadget world mostly. Well built chips, boards and components can easily live ten years if designed with extended lifespan in mind. I am putting a lot of hope in new rent/lease business models simply for that reason alone. There's much more to be done though.
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250 w
Yes agree but This is a good first step in right direction. Maybe robot lawn movers could be rented by a neigberhood is next step.
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39 w
Impressive to see you're doing so well with both electricity and energy as a whole! No one can deny there are challenges to completed reducing green shouse emmisions, but your honestly and openness about this coupled with your commitment is what every company should aim for. True leaders.
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39 w
Great progress, achieving 98% requires a hefty salutation! Good luck toward achieving your goals in the timeline set of year 2025!
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39 w
Very well done! The challenge of finding solutions that fit for each supplier is significant, but we do have all the solutions we need, we just need to find them and implement them!