A Scottish farm has launched what it says is the UK's most expensive coffee - a £272 flat white - as part of a fundraising drive to transform the business into a zero-waste dairy facility.
Those that splurge out on the drink - consisting of espresso and steamed milk from Mossgiel Farm - will be given 34 shares in the firm.
The farm is believed to have been the first UK dairy to eliminate single-use plastics, and its trademarked Cow with Calf programme allows cows to raise their calves naturally, rejecting industry practices that separate calves from their mothers at birth.
More than £118,000 of a £272,000 crowdfunding goal has been raised so far to fund a new facility which will allow the farm to double production and expand into new markets, like London.
Owner Bryce Cunningham accepted the £272 drink "sounds crazy", but explained: "Sometimes it takes a little shock factor to make people think differently.
"This coffee costs nearly 80 times the price of an average flat white in the UK, but it's much more than just a lovely drink.
"You're investing in a sustainable future for farming and joining a movement that's changing the dairy industry."
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Supporting sustainable farming contributes to carbon sequestration through practices like cover cropping and reduced tillage, directly addressing climate change.
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It's a bold move to challenge the dominance of big dairy and promote environmental sustainability. 🌱
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Dear Kevin Your climate love has received over 50 agrees! We have reached out to Mossgiel Organic Farm by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time
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This is really a bold step toward funding sustainable, zero-waste farming—an inspiring model for change!
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This coffee costs nearly 80 times the price of an average flat white in the UK, but it's much more than just a lovely drink.💯💯🤝
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@kelvin_thuranira_kaberia Hope A great way of fundraising! But definitely it will come with its own challenges!!
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Fundraising is the great source to achieve the main goal on climate change that is very threatened to the people on the whole planet. In this regarding i want to support for microfinance.
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We all should be willing to spend a little bit more so as to bring about some change to the planet.
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This is quite a great move forward..we need to atleast be willing to spend just a little bit more so as to deal with Pollution for good.
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It’s a bold move, but I wonder how accessible this idea is for the average consumer. Supporting sustainable farming shouldn't only be for those who can afford it
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Great initiative! This initiative will encourage consumers to consider the broader impact of their purchases on agriculture and the environment.