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Marine Stephan

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Coca-Cola

Climate warning

Coca-Cola wins gold at the 2024 Olympics... for plastic pollution

The Paris 2024 Olympics pledged to be the "greenest ever" in its history and to be "zero single-use plastic" (a pledge that was quickly scaled down to halving the use of single-use plastic compared to the 2012 London Games). A great commitment that unfortunately will not be fulfilled, especially since they took on Coca-Cola as their main sponsor and exclusive drinks distributor.
Coca-Cola – which I would like to remind you is the biggest plastic polluter in the world – produced over 3 million tonnes of plastic in 2022 alone. This is equivalent to 200,000 bottles a minute!
But well, we could say that maybe for these Olympics, they've changed... So let's dig into it. They have planned to distribute beverages in reusable and returnable eco cups and glass bottles and to use soda fountains. I can already hear you say that this is a great initiative, so what am I complaining about?! Well, yes, that's a great idea that could have a significant impact on reducing single-use plastic. But what about before it’s poured into the eco cup? According to the NGO France Nature Environnement (FNE) and news reports, three-quarters of the 9 million drinks planned for sale will come from plastic bottles. Three-quarters of 9 million drinks... this represents 6.75 million drinks coming from plastic bottles! This is pure greenwashing!
And you know what is even more ironic? In many Olympic venues, reusable cups are filled from... SMALL PLASTIC BOTTLES!!! Yes, you read that right 🤡
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Welcome to the Olympics of greenwashing!
Read more:
#TasteTheWaste

#TasteTheWaste

Coca-Cola wins gold at the 2024 Olympics for plastic pollution

https://www.clientearth.org/campaigns/taste-the-waste/?utm_source=linkedin&utm_medium=social&utm_campaign=cokeolympics



JO 2024 : Coca et ses 10 millions de boissons en plastique, médaille d’or du green-washing

JO 2024 : Coca et ses 10 millions de boissons en plastique, médaille d’or du green-washing

« Trajectoire zéro déchet et zéro plastique à usage unique pendant l’événement ».

https://fne.asso.fr/actualites/jo-2024-coca-et-ses-10-millions-de-boissons-en-plastique-medaille-d-or-du-green-washing



Paris Olympics: Plastic as present as ever with Coca-Cola at Olympic venues, despite promises of 'green' Games

Paris Olympics: Plastic as present as ever with Coca-Cola at Olympic venues, despite promises of 'green' Games

Paris 2024 pledged to crack down on plastic for a sustainable Games, but in many Olympic venues, reusable cups are filled from small plastic bottles.

https://www.lemonde.fr/en/environment/article/2024/08/02/paris-olympics-plastic-as-ever-present-as-coca-cola-at-olympic-venues-despite-promises-of-green-games_6707772_114.html



Paris 2024 Olympics: Coca-Cola's mixed messages on single-use plastic

Paris 2024 Olympics: Coca-Cola's mixed messages on single-use plastic

The exclusive drinks distributor at the Paris Olympics is promoting its fountains, returnable cups and glass bottles, but more than 40% of drinks will come in plastic bottles.

https://www.lemonde.fr/en/environment/article/2024/06/07/paris-2024-olympics-coca-cola-s-mixed-messages-on-single-use-plastic_6674122_114.html




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