I was recently at a plastics conference in South Africa. Coca-Cola had a giant stand and an army of PR manning their booth. They showed off a new “reusable” thicker PET bottle as their example of how they’re focussed on improving their plastic waste footprint. This isn’t even a real product. Coca-Cola continure pushing their single use plastic production and making it a consumer problem. It’s our job to recycle… even though they know recycling is a joke.