*The MAYDAY C4 conference is live now!* *Watch here: https://youtu.be/39I80cze4DA* Saturday May 1 AM The Price of Natural Capital 9.30 am Welcome: Russell Mills. Chair Help Rescue the Planet 9.35 am Introduction Dr Robin Russell-Jones. Founder Help Rescue the Planet. Organiser Mayday C4 Events 9.45 am Dr Beccy Wilebore Head of Research, NatCap Research Ltd Valuing Nature (Pre-Recorded) 10.05 am Prof Peter Head CBE Ecological Sequestration Trust Soil Sequestration 10.25 am Saun Spiers Executive Director Green Alliance Problems with COP 26 10.45 Panel Discussions 11.15 Coffee Break Chair Caroline Pakel XR Catalysers 1130 am Dr Sue Roberts: Housing and Optimal Land-Use
 11.50 am Penelope Tollitt Problems with the Planning System 12.10 pm Hugo Spowers Founder and MD Riversimple Aligning the interests of industry with the climate outcomes we seek - examples from the automotive sector. 12.30-1.00 pm Panel Discussion