Climate love
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Back Market

Climate love

For Creatively advising people to use more refurbished IPhones

Visitors to Apple Stores are surprised by messages telling them not to buy a new iPhone A number of visitors to the official Apple Store in several cities around the world were surprised by strange messages across phone screens, through an AirDrop connection, asking them not to progress in trying to buy new iPhones. According to a video clip published by the official account of BackMarket on YouTube, a process was tested in the official Apple stores in London, Paris, and Berlin, in order to try to persuade customers to stop buying a new iPhone and go to refurbished phones, or known as Refurbished, provided by the company. The video of the site, which specializes in selling refurbished devices and tools, shows that they have prepared messages for iPhone phones that are sent via AirDrop technology and embedded them in a phone that was hidden inside a water bottle on a bicycle and that they are standing in front of stores in the capitals of France, England, and Germany. The messages include attempts to persuade visitors not to buy a new iPhone and move to order remanufactured devices again, in an attempt to reduce the company's manufacturing operations and help in the concept of reducing carbon emissions in general in order to confront the phenomenon of climate change. Watch the video here, https://youtu.be/J2Y66Av5Cuk Know more about the company. https://www.backmarket.com/

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  • We Don't Have Time

    12 w

    Dear ibrahim farkash Your climate love has received over 50 agrees! We have reached out to Back Market by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

    • Simon Bergbom

      139 w

      💚💚💚

      • Sarah Chabane

        149 w

        Pretty cool campaign, would love to know how much impact and attention it got!

        • Anne Svare

          149 w

          💚

          2
          • Marine Stephan

            149 w

            I truly love Back Market, all my electronic devices come from there

            3
            • ibrahim farkash

              149 w

              I forgot to mention that it’s actually French so YES!!

              3

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