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European Union

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The EU initiates legal proceedings against 20 airlines for engaging in greenwashing practices.

The European Commission and national consumer protection authorities disclosed their collaborative efforts alongside watchdog agencies in Belgium, the Netherlands, Norway, and Spain. Their focus was on identifying airlines that have disseminated deceptive or erroneous information regarding the environmental merits of their operations—a practice commonly referred to as greenwashing.
The authorities clarified their intention to withhold the identities of the implicated airlines until the initial phase of the investigation concludes.
Emphasizing the importance of transparency, the authorities underscored the need for airlines to substantiate claims regarding the offsetting of CO2 emissions from flights through climate projects or sustainable fuel usage, supported by robust scientific evidence.
Additionally, the bloc extended an invitation to the airlines to align their practices with EU consumer laws within a 30-day timeframe.
EU Commissioner for Values and Transparency, Vera Jourova, underscored the significance of providing consumers with accurate information. She stressed the necessity for precise and scientifically supported responses, as opposed to ambiguous or false assertions, in fostering responsible consumer behavior.




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  • Jane Wangui

    2 w

    This is quite a great move in ensuring accountability of the various airlines so as to reduce the global pollution.

    1
    • Sarah Chabane

      3 w

      This is great news! I wonder what will be the results

      2
      • George Kariuki

        3 w

        This is a big win for transparency. Consumers have the right to make informed choices. Airlines, be honest about your environmental impact!

        2
        • Elizabeth Gathigia

          3 w

          It's great move by EU greenwashing must be condemned with all means

          3
          • johnte ndeto

            3 w

            It's encouraging to see the EU taking proactive measures to address greenwashing practices within the airline industry.

            4
            • Munene Mugambi

              3 w

              This is absolutely amazing and we should all back plans to prosecute green washers and put them put of business plus put the individuals who sanction such moves on criminal trials for conspiring to harm the planet so as to add an extra buck to their pockets.

              4
              • johnte ndeto

                3 w

                @munene_mugambi It's a step in the right direction towards building a greener and more transparent future for air travel.

                3
              • Grady Derheim

                4 w

                This is what's needed for the NFL too! These corporations and orgs need to finally see the encroachments they make against the regulations will end up resulting in a waste of their money to do they will stop

                6
                • Munene Mugambi

                  3 w

                  @grady_derheim Sometimes it's even hard to separate the NFL from the corporations, they're one and the same thing. So much green washing going on and propaganda

                  3
                  • johnte ndeto

                    3 w

                    @grady_derheim this initiative demonstrates a commitment to promoting sustainability and holding businesses accountable for their environmental claims.

                    4
                  • walter lungayi

                    4 w

                    Great move!! This move will ensure transparency and accountability in the aviation industry's environmental commitments.

                    6
                    • Munene Mugambi

                      3 w

                      @walter_lungayi It does set a precedent for future litigations and sends a warning to future green washers on what will happen to them and their businesses if this was to become a successful suit.

                      4
                      • johnte ndeto

                        3 w

                        @walter_lungayi it encourages airlines to adopt genuine sustainability measures, ultimately contributing to a more environmentally responsible aviation sector.

                        4
                      • Saustine Lusanzu

                        4 w

                        This is a bold move by the EU! It's time to follow the set guidelines and principle for the people's safety

                        8
                        • johnte ndeto

                          3 w

                          @saustine_lusanzu By requiring airlines to substantiate their claims with robust scientific evidence, the authorities are promoting accountability and fostering a culture of honesty and integrity within the industry.

                          4
                        • Saustine Lusanzu

                          4 w

                          Good step by the way! It's good to align with the set practices for the people's and earth safety

                          6
                          • zelda ninga

                            4 w

                            We ought to be be careful most companies are not what they say they are in terms of sustainability.

                            9
                            • johnte ndeto

                              3 w

                              @zelda_ninga_442 Transparency is crucial in ensuring consumers can make informed choices, especially when it comes to environmental impact.

                              4

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