"Jeans are one of the most polluting items in fashion. Using 7.000 litres of water and nasty chemicals. With over 200.000 million jeans being sold yearly, the impact of recycling jeans and using organic cotton can be huge. In 2012 Bert van Son founded MUD Jeans to do things differently. Together with his team, Bert transformed MUD Jeans into a good circular fashion company, introducing the pioneering Lease a jeans model in 2013 and consistently putting the circular economy principles into practice.
They use recycled denim to avoid waste and reduce water and CO2 use. Their jeans contain 40% recycled denim and aim to launch the first jeans made from 100% post-consumer recycled denim. They use printed labels instead of leather patches and are Peta Vegan approved. One can also lease their jeans for €9,95 per month while they stay the owners of the raw material and get them back at the end of life."
More info a picture:
https://mudjeans.eu/pages/our-mission-about-us
MUD Jeans
Climate love
