It’s all about communication. We have to understand how different demographics perceive clean energy initiatives before we can effectively message and catalyze action around them. I joined Cheddar and J.D. Durkin to discuss how to use framing to affect behavioral change related to climate. (This is kind of my sweet spot 😉). Link to watch: https://twitter.com/swetac/status/1462792836231880714?s=21