Esther Wanjiku's post

The thirst for Stanley cups raises questions on how green stainless steel water bottles really are. The reusable water bottle industry has had many darlings. Exactly how many depends on how far back people want to sift in their shelves or junk drawers. Millennials will remember the ubiquity of wide-mouthed Nalgene bottles. Then, stainless steel containers made by Hydro Flask, S’well and Yeti all enjoyed their time as the status symbols du jour. Now, the juggernaut of the moment is a hulking 40 oz. tumbler made by Stanley that comes in a kaleidoscope of colors to match people’s style and vibes. The cup is a favorite among social media influencers. An entire category of content on TikTok has emerged around the beverage containers, with some collectors flaunting entire walls adorned with shelf after shelf of the colorful cups. New releases of colors or exclusive collaborations with other brands have incited the kind of frenzied chaos normally reserved for Black Friday shoppers on the hunt for the cheapest TV deals. It’s the kind of explosion in popularity that helped catapult a 110-year-old company from $70 million in annual sales before 2020 to $750 million in 2023. On its face, the Stanley tumbler does make good on its environmental promise. The cups are known for their durability, with the company touting that its products are “built for life” and “never need to be thrown away.” One viral post on TikTok seemed to prove that claim, with a woman showing that her Stanley cup survived a car fire intact — with ice still in it.

  • johnte ndeto

    8 w

    Reusable water bottles is a great milestone towards plastic management

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