Massive Attack is taking a stand as the music industry faces mounting scrutiny over its carbon footprint, let's think about Taylor Swift's recent jetgate for example. The legendary British band uses their platform to highlight the urgent need for climate action. Their upcoming hometown show, Act 1.5 in Bristol, aims to set a new standard for eco-friendly live events. The one-day festival, expected to draw 30,000 people, promises to showcase how live music can reduce its environmental impact. Act 1.5 is no ordinary festival. It is powered entirely by renewable energy, making it a "world first" of its size. From plant-based food vendors to banning cars and offering electric shuttles, Massive Attack is leading by example. For singer Robert Del Naja, this festival is not just about raising awareness, it’s about showing what’s possible when the music industry takes real climate action. As he puts it, "We don’t need to talk about it – we need to act on it", and we couldn't agree more with this approach. 💪
The festival was conceived in 2018 but faced numerous delays due to the pandemic and personal setbacks. Now, after years of preparation, Massive Attack is ready to demonstrate how the music industry can decarbonise and make live touring more sustainable. They have partnered with the Tyndall Centre for Climate Change Research, the band developed a roadmap for low-carbon touring, which Act 1.5 puts into practice. By minimising the use of trucks, swapping diesel generators for massive batteries, and offering incentives for fans to travel by public transport and much more, Massive Attack is turning theory into action. Would have loved to attend for sure! Maybe next edition. 👏
Inspiring! As always 💚
You can learn more about it in this video in collaboration with Race to Zero 👇
https://www.youtube.com/watch?v=b4w5SQrhffY
