You've heard of product placement. Well, how about climate placement?
Let's send some climate love to Netflix for using its platform to help normalize climate-friendly behaviors that individuals can adopt - including driving EVs. Not only is Netflix displaying EVs, but they are making a concerted effort to work them into storylines organically.
"Netflix chief marketing officer Marian Lee, speaking to reporters at a virtual press conference, said that the streaming service is focused 'on educating all of the talent that we work with, so that they can incorporate the EVs into their storylines in an organic way, so it doesn’t feel out of place.'"
As people more regularly see climate-friendly behaviors happening around them - including in their entertainment streams - they sense norms shifting and are more likely to shift along with them. It's an effective way to help build the critical mass of people we need supporting more sustainable behaviors that will help drive large-scale change.
https://www.hollywoodreporter.com/business/business-news/netflix-gm-ev-alliance-super-bowl-ad-1235315381/?_hsmi=244467295&_hsenc=p2ANqtz-__9tvPF0gUjb4XUw9htX6wEtFGDa2oz6iJX1-q6XDckyf350WCkdjjVldEC0Vk0
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Dear Rare Thank you for getting your climate love to level 2! We have reached out to Netflix and requested a response. I will keep you updated on any progress! /Adam We Don't Have Time
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I saw the commercial last night in the Super Bowl. Very cool!
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EVs are alright, but all I see is 'fancy new car'. Get people walking or cycling if sustianable transport is t be promoted.
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That's a great idea! Behavioural change has to be pushed in different way and cultural production like Netflix shows are definitely an important one
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wonderfful ,this will broadly spread the positive influence on climate
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They are determined to send an impact in sustainable growth
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Netflix is an explicit platform to highlight global solutions to the climate emergency and they're incredible.
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Wow! That's very impactful from Netflix, yes behavioral changes starts in that's manner.
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It's a great way to show viewers that small changes in their daily lives can have a big impact when it comes to combatting climate change.
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@george_kariuki Very true and by this doing they will reach out to a significant number of people.
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@george_kariuki even small changes matter