Refute the greenwashing claim that your packaging materials are indeed easily recyclable

Boxed Water is a water brand available online and in stores. Instead of plastic bottles, it comes in cartons printed with the slogan “Boxed Water Is Better.” On its website, the company claims that it has “the most renewable package in the water aisle,” made of 92% plant-based materials. But according to Yoo, these claims are misleading.
“This is greenwashing, and I’ll tell you why,” Yoo says in her video while holding a complimentary carton of Boxed Water left in her hotel room. 
“While these cartons look like paper, they’re actually a paper/plastic/aluminum blend and made of 25% plastic. And because these are a blend, it’s actually near impossible to separate these back out into their original materials.”
Unfortunately, that fact makes blended cartons extremely difficult to recycle. “About 40% of the country doesn’t offer recycling for this material,” Yoo claims.
This is important information for buyers trying to reduce their impact on the planet. Crates of 16.9-ounce Boxed Water sell for around $50 for 24 cartons, or more than $2 per carton. Buyers are often willing to pay extra for a carton they believe is better for the environment; if a plastic bottle is both cheaper and easier to recycle, it becomes a much more attractive option.
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Woman calls out popular water brand over its concerning packaging choice: ‘Everyone needs to know this'
Boxed Water claims to be “better” than other bottled water, but TikToker and CEO Sarah Paiji Yoo isn’t buying it.
https://www.thecooldown.com/green-business/boxed-water-greenwashing-sarah-yoo-blueland-bottle/
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