Climate love
Image of Iben Maria Zeuthen

Iben Maria Zeuthen

Climate love

Sparking a movement for better climate reporting

On June 12, Danish journalist Iben Maria Zeuthen sent an email to her boss at the Danish Broadcasting Corporation DR (the Danish equivalent to BBC), asking her to start making climate reporting frontpage news.
Iben Maria Zeuthen then shared the email with her colleagues, and added the hashtag #rydfladenforklimaet, which means clear the frontpages and start reporting on the crisis.
Within 24 hours the hashtag had gone viral, and was shared by a lot of famous media people in Denmark. 
This is a great example on how to spark a climate movement. Sometimes all it takes is to speak up – and share the message.
You can do it too, by contacting journalists, politicians and other influential people, or by creating climate reviews here on We Don’t Have Time, and sharing them with as many people as possible.
Together, We Can Do It!
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Read more (in Danish):

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  • We Don't Have Time

    50 w

    Dear Markus Lutteman Thank you for getting your climate love to level 2! We have reached out to Iben Maria Zeuthen and requested a response. I will keep you updated on any progress! /Sarah We Don't Have Time

    • Sarah Chabane

      51 w


      • Kevin

        51 w

        Bravo to this form of activism

        • Edwin wangombe

          52 w

          Woow this is activism on another level... Using media to preach and teach about climate change is more effective as it reaches a lot of people

          • Joyce Waturu

            52 w

            This is so bold and brave of Iben. She does understand her assignment too well since the media has tremendous capacity to empower people with information to make the right judgment.

            • ance Star

              52 w

              Great approach to improve our climate

              • George Kariuki

                52 w

                Climate change is a pressing global challenge that requires widespread awareness and action.

                • Jane Wangui

                  52 w

                  @george_kariuki its never too late to create climate awareness

                • harun maliiha

                  52 w

                  Please provide your email ID for furthermore contact for knowledge sharing

                  • harun maliiha

                    52 w

                    Thanks for valuable info sharing

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