An ad by the Lufthansa Group has been banned in the UK after it was found to mislead consumers over the airline’s carbon emissions reduction efforts. The ad in question was released last May with the tagline: “Connecting the World. Protecting its Future. #MakeChangeFly.” It was part of a campaign by Lufthansa to promote its efforts to achieve net-zero carbon emissions by 2050, including using more low-emission sustainable aviation fuels, and buying more fuel efficient aircraft. However, the UK’s Advertising Standards Authority found Wednesday that the ad, which did not include any specific details of Lufthansa’s decarbonization efforts, was “ambiguous and not clearly linked to the environment,” and could mislead consumers. Read more: https://skift.com/blog/lufthansa-climate-ad-banned-in-uk-for-greenwashing/#:~:text=An%20ad%20by%20the%20Lufthansa,Protecting%20its%20Future.