While studies* show consumers growing increasingly concerned about climate change, many are left wondering what they can do to meaningfully address it. A new partnership between mission-driven software firm Impact Karma, and international conservation organization Rare is offering a solution. Through ImpactKarma’s technology platform KarmaWallet, climate-concerned consumers can now connect directly to Rare to make 100% tax-deductible donations to high-quality carbon reduction projects around the world designed to support verified nature-based solutions to climate change. KarmaWallet helps consumers understand the social and environmental impacts of their spending habits based on who they do business with. The platform compares brands based on responsible practices and shows the consumer their personal footprint, then gives them the opportunity to take positive action. Now, KarmaWallet is connected to Rare’s tailored presentation of the numerous benefits provided by nature-based projects around the world, including carbon reduction, wildlife and biodiversity protection, and community development. The platform also includes a payment processing plugin that facilitates donation transactions, making it quick and easy for consumers to contribute to nature-based solutions. “A growing number of Americans want to take some sort of climate action, but they don’t know where to start,” said Brandon Schauer, vice president of Rare’s US climate program. “We are excited to partner with ImpactKarma to help people take the quick and easy step of donating to nature. Giving to nature is an on-ramp to other actions people can take that not only reduce emissions but also shift social norms toward more sustainable behaviors.” Rare identifies carbon offset projects through vetted organizations. The projects are all over the world and range from protecting mangroves to planting forests to helping communities transition to sustainable cookstove technology. Check out our new platform by going to https://www.karmawallet.io/ and signing up! Read the full press release: https://rare.org/press_release/rare-impactkarma-partner-to-help-climate-concerned-consumers-easily-donate-to-carbon-reduction-projects/ The development of a modern API and payment processing plugin designed to digitally deliver consumer-grade carbon offsets is Rare’s latest innovation through its Make It Personal program. Make It Personal uses the science of human behavior to design interventions that promote the best behaviors for meaningfully reducing carbon emissions. According to the EPA, the 16 metric tons of carbon each American generates on average every year would require nearly 21 acres of US forest per person to sequester. *https://www.greenbiz.com/article/more-consumers-are-serious-about-climate-change-are-business-and-government-listening