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The Coca-Cola Company

Climate love

Coca-Cola announce move to run trial Sprite label less bottles to ease in recycling

This trial will see the labels stripped off our on-the-go 500ml Sprite and Sprite Zero bottles at eight Tesco Express Stores in Brighton and Hove, Bristol, London, and Manchester between January and March 2024. Placing label-less bottles in stores for the first time will help us understand how people react to the new design, and whether any further changes are needed to help people find and identify their favourite Sprite products without the usual labels. Out of the eight trial stores across Brighton and Hove, Bristol, London, or Manchester – four stores will be stocking the product with accompanying point of sales materials and signage, and the remaining four stores will be stocking the label-less product with no additional marketing. An additional store in each region will not stock the label-less product, but will be utilised as a point of comparison throughout the trial. This will enable us to directly assess the impact of the new bottles, and to see what our retailers and consumers think. Although the plastic labels that are around our current bottles are recyclable, by removing the labels, we remove the need to separate them from the bottles during the recycling process – a simpler design we want to trial with consumers. As such, we’re stripping off the labels from our on-the-go 500ml Sprite bottles to help simplify the recycling process.

Do you agree?

41 more agrees trigger social media ads

  • Ann Nyambura

    10 w

    Removing labels to simplify the recycling process is a practical initiative. It addresses the need to streamline recycling efforts and make it more efficient.

    2
    • Elizabeth Gathigia

      10 w

      Well Its a good move, it will help to reduce pollution

      2
      • We Don't Have Time

        10 w

        Dear Kevin Your climate love has received over 50 agrees! We have reached out to The Coca-Cola Company by email and requested a response. I will keep you updated on any progress! To reach more people and increase the chance of a response, click the Share button above to share the review on your social accounts. For every new member that joins We Don't Have Time from your network, we will plant a tree and attribute it to you! /Adam, We Don't Have Time

        2
        • winnie nguru

          10 w

          Amazing! I hope it soon becomes permanent

          8
          • George Kariuki

            10 w

            This is a commendable step towards more sustainable packaging and easier recycling.

            8
            • Esther Wanjiku

              10 w

              This is very commendable work BG Coca-Cola.I believe this test run will reveal the gaps in their packaging and make more room for all their other products to be packaged in a climate friendly and recyclable manner.

              8
              • Marine Stephan

                10 w

                well, I still think that they should just stop using plastic bottles! Sounds like a way for them to say "look we're acting on plastic pollution", while actually doing business as usual

                7
                • Ingmar Rentzhog

                  10 w

                  @marine_stephan Making them easier to recycle is still a beneficial move. However, in my opinion, the most significant challenge in increasing the number of recycled bottles isn't the packaging. It's consumer behavior. Not many countries have a deposit-return scheme like the 'pant' system in Sweden, where you get paid for recycling. That's where Coca-Cola should focus their efforts to make a substantial difference. This is important until they find a non-plastic solution for their bottles.

                  8
                  • Esther Wanjiku

                    10 w

                    @marine_stephan it is a great start we must agree as we also push for them to do away with plastics all together

                    7
                    • Esther Wanjiku

                      10 w

                      @Rentzhog Very well put.Across Africa there is no such program or incentive running for return of plastics.It would really come in handy

                      7
                      • Jane Wangui

                        10 w

                        @Rentzhog I agree. Kenya does not have one. Most of the time people just throw them away.

                        7
                      • Joseph Githinji

                        10 w

                        A first step of many to the right direction for Coca Cola, this is so commendable to see them prioritize to simplify the recycling process.

                        8
                      • dickson mutai

                        10 w

                        A good step towards simplifying recycling. Exciting to see how this trial will influence consumer behavior and contribute to a more sustainable future

                        11
                        • Esther Wanjiku

                          10 w

                          @dickson_mutai More and more people are becoming more aware of the climate crisis and the need to protect our environment.Consumer behaviour is likely to go up in favour of such a brilliant move by Coca-Cola

                          7
                          • winnie nguru

                            10 w

                            @dickson_mutai it will be exciting to watch how this plays out

                            4
                            • Kevin

                              10 w

                              @esther_wanjiku_785 This is a brilliant observation

                              4
                            • Rotich Kim

                              10 w

                              This is a great move since it will reduce pollution

                              8
                              • johnte ndeto

                                10 w

                                Coca cola showing efforts towards sustainable measures towards climate is quite impressive

                                9
                                • Tabitha Kimani

                                  10 w

                                  Despite Coca-Cola being one of the leading plastic polluters, its worth noting that they are aware if this and remain committed to change for better.

                                  8
                                  • Abraham Jok Atem

                                    10 w

                                    This is a bold move because it will reduce waste on our planet

                                    8
                                    • Jane Wangui

                                      10 w

                                      @abraham_jok_atem I wish it is not just trial but a long term thing.This will ensure there will be less production of plastics.

                                      7
                                    • Rukia Ahmed Abdi

                                      10 w

                                      Coca-Cola's announcement to run a trial of label-less Sprite bottles is a commendable move in the fight against climate change and plastic waste. By removing labels from on-the-go 500ml Sprite and Sprite Zero bottles at selected Tesco Express Stores, the company aims to simplify the recycling process. The trial, taking place in Brighton and Hove, Bristol, London, and Manchester between January and March 2024, seeks to gauge consumer reactions to the new design and assess its impact. This initiative not only aligns with sustainability goals but also reflects a proactive approach by a major beverage company in addressing environmental concerns associated with packaging.

                                      8
                                      • Esther Wanjiku

                                        10 w

                                        @rukia_ahmed_abdi This test run will reveal a lot about the way consumers want things done and hopefully this can be normalized in their packaging.

                                        8
                                        • Kevin

                                          10 w

                                          @rukia_ahmed_abdi Really aligns with all sustainability goals and it will be great to see it run across continents

                                          4
                                        • Princess

                                          10 w

                                          This is a commendable step toward easing recycling processes.

                                          14
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