Article
Vattenfall
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Let's spread hope!
On 24 September we hosted an event titled "Can climate communication overcome the bad news problem?" at the Bibliothèque Solvay in Brussels and online. Participants heard from leading figures from journalism, politics, business, academia and NGOs who shared their insights on issues such as climate reporting, misinformation and public apathy.
The discussions focused on shifting climate change narratives from despair to hope, encouraging action. Key takeaways included promoting responsibility, focusing on solutions, and addressing the seriousness of climate change without instilling fear.
Watch the sessions again
Can we be balanced about climate change?
The first session of the climate communication event takes place on 24 September, 09.45–11.15.
https://group.vattenfall.com/what-we-do/climate-communication-event/can-we-be-balanced-about-climate-change/
Can we grow the publics for climate change news?
The second session of the climate communication event takes place on 24 September, 11.45–13.15.
https://group.vattenfall.com/what-we-do/climate-communication-event/can-we-grow-the-publics-for-climate-change-news/
Whose facts matter in the climate change story?
The third session of the climate communication event takes place on 24 September, 14.15–15.45.
https://group.vattenfall.com/what-we-do/climate-communication-event/whose-facts-matter-in-the-climate-change-story/
Anouk IJfs, Vice President Media Relations,and Åsa Jamal, Senior Vice President and Head of Communications, introduced the event and set the stage for a multi-sector dialogue on climate communication.
Mark Lee Hunter
Shifting the Climate Narrative: Mark Lee Hunter’s Reflections on the Event
When we began to think about this event, we understood that we were doing something different and risky. We were asking people from different sectors of communications, with very different values and roles, to share a stage and a common theme. If that theme – the necessity of finding new ways to alert and engage the public – had not been connected to the climate crisis, I think we would have found it impossible.
When Anouk IJfs and I were planning this event, we discovered that even the committed, very smart people we were talking with could get depressed about the climate. Well, me too. But I don’t feel that way today, even with record rains pouring down on me from the sky over France. I feel inspired, because the people I met on this project are making something happen and won’t give up.
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This conference in Brussels showed us that in the challenge against climate change, facts and figures matter. But equally important is striking a balance between urgency and inspiration. Let's come together, share solutions, and work collaboratively towards a fossil-free future. Join us in acting today!
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Thanks everyone, much appreciated!!
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7 w
After reading and rereading the article, it definitely indicate it was a great event, yes, shifting the narrative from fear to hope is essential for inspiring action on climate change. Let’s focus on solutions together! Keep up good work Vattenfall.
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Amazing event! I have been recommending it to all the people I know working with media, comms, journalism and more!
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@sarah_chabane_874 Thats a good idea. I will share it too. Knowledge is power.
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It was a fantastic event where I learned a lot. I highly recommend watching it for everyone working in climate and/or media."