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UNITED ARAB EMIRATES

Climate warning

Instagram Influencers Paid to Boost UAE’s Climate Credentials Over COP28

The United Arab Emirates (UAE), which hosted this year’s United Nations climate conference, COP28, paid social media influencers to hype up its climate achievements around the summit.
An investigation based on research by a coalition of climate and disinformation organizations found that several high-profile Instagram accounts had promoted the UAE as a climate leader.
These posts did not include disclaimers such as ‘sponsored content’, ‘ad’, or ‘paid promotion.’ “This kind of greenwashing is part of a much wider strategy by the fossil fuel industry to keep people confused and therefore slow climate action,” says Harriet Kingaby, founder of a non-governmental organization focused on conscious advertising.
Read more here:
https://www.desmog.com/2023/12/14/instagram-influencers-paid-to-boost-uaes-climate-credential-over-cop28/

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  • Esther Wanjiku

    16 w

    This is starting to look like a well orchestrated propagandist agenda

    8
    • George Kariuki

      16 w

      This revelation also emphasizes the importance of scrutinizing sources and being vigilant against misinformation in the age of digital communication.

      4
      • Joseph Githinji

        16 w

        @george_kariuki True, especially in this age when information moves fas as wildfire, fact checking is so necessary.

        2
      • Joseph Githinji

        16 w

        This is so unethical and misguided, greenwashing is a major enemy of progress on matters climate action. This is unacceptable and must never occur again in UAE or beyond.

        2
        • Jane Wangui

          16 w

          @joseph_githinji The influencers should at list have limits or rather be vocal about what they stand for.

          2
        • walter lungayi

          16 w

          This highlights the influence of social media in shaping public perception of climate efforts, and the need for transparency in such promotional activities.

          3
          • Joseph Githinji

            16 w

            @walter_lungayi In as much as we blame the social media, we must all be honest with our interests to making environment great, doing a wrong and having promotional messages to say otherwise is dangerous.

            2
          • Gorffly mokua

            16 w

            While it's important to raise awareness around climate change, using paid influencers to make a country's climate credentials appear more favorable may be misleading to the public.

            3
            • Joseph Githinji

              16 w

              @gorffly_mokua This is so dangerous as it gives a hope false hope to the public that all is going well when it is not.

              2
            • johnte ndeto

              16 w

              This so insensitive of UAE to facilitate biased information far from the truth and reality of events concerning fossil fuels

              11
              • Richard S

                16 w

                That's what Business does..

                12
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