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Nudgd

180 w

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How to reduce vehicle engine idling by 32% with a package of smart nudges?

Researchers in Canada performed a study where they tried a combination of nudges to reduce the idling outside of schools to improve the air quality for children 🚘 They found that combining signs, stickers and a personal chat with the driver was the best way to make the parents turn off their car while parked outside of the school 👍🎉😊 Have a look at Dr. Daug McKenzie Mohr sharing about the study!

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https://www.youtube.com/watch?v=dtWG-HYcGY4





  • Ben Vost

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    180 w

    Allow only electric cars outside schools?

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    • Adam Wallin

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      180 w

      I actually read McKenzie-Mohr for my masters thesis! His method is really interesting and I have used what I learned in my everyday life, among other things to get my girlfriend to take the bike and not the car.

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