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Tommy Hilfiger

Climate love

Renewcell partners with Tommy Hilfiger and Shawn Mendes to scale-up sustainable fashion production!

The team at Renewcell, one of Sweden’s leading textile recycling innovators, is proud to announce that our revolutionary textile material, Circulose®, is going to be featured in the Tommy Hilfiger Spring 2023 collection - in collaboration with none other than Shawn Mendes.
Our Circulose® material is made entirely from recycled textile waste, providing a sustainable alternative to high-impact virgin fibers like cotton and now it’s hitting the mainstream while being worn by one of the world’s biggest pop stars!
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The foundation of this collaboration with PVH Corp (parent company of Tommy Hilfiger), started in 2020, with the aim of creating a more sustainable textile material.
Circulose® was born and has since become an essential element of the Tommy X Shawn Classics Reborn collection. The collection consists of key pieces made from Circulose®, including the logo hoodie, graphic cropped hoodie, logo appliqué sweatshirt, and archive fit t-shirt.
Our textile-to-textile recycling solution aims to make fashion truly circular and what this partnership demonstrates is that it is possible to make high-quality fashion more sustainable by incorporating innovative materials like ours.
A fully-circular fashion economy isn’t just our vision, though, as brands and producers everywhere are aligning behind this climate-vital task. Having these partnerships with heavy hitters like Tommy Hilfiger gives us the power to scale up our solutions and normalize them in the mainstream.
Tommy Hilfiger is on its own mission to create fashion that "Wastes Nothing and Welcomes All," reducing its dependency on virgin or newly made resources, which produce far more carbon emissions than recycled materials. Our Circulose material is going to be a core part of that.
Renewcell is proud to be part of the fashion industry's move towards sustainability. With more leading global brands committing to circularity and innovative textile solutions, the industry is moving closer to making fashion truly circular.
Read more about this partnership on our website:

Do you agree?

26 more agrees trigger social media ads

  • Sarah Chabane

    59 w

    An impactful collaboration for sure!

    • Evangeline Wanjiru

      59 w

      When we come together great things happen

      • Peter Kamau

        59 w

        @evangy13 Absolutely

        • Patrick Kiash

          58 w

          @evangy13 In totality I agree

        • George Kariuki

          59 w

          I hope to see more brands follow this example and make a commitment to reducing their carbon footprint.

          • Jane Wangui

            59 w

            @george_kariuki we are all looking forward

          • Ann Nyambura

            59 w


          • Elizabeth Gathigia

            59 w

            Super nice👍

            • Ajema Lydiah

              59 w


              • walter lungayi

                59 w

                Great move

                • Tabitha Kimani

                  59 w

                  Wonderful @Renewcell.

                  Welcome, let's solve the climate crisis together
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