Meet Olive, a start-up logistics company that wants to make e-commerce greener by improving the packaging solutions through a reusable and waste-free delivery. Today, the company relaunches itself in the business-to-business space to work with apparel retailers on establishing a circular economy. Olive starting with apparel is fitting because the fashion industry is quite wasteful, contributing an estimated 13 million tons of textile to landfills per year. “It is a really unique value proposition for brands because we enable them to offer this more sustainable and superior delivery returns experience for their customers, but at truly no additional cost,” Says Nate Faust, founder of Olive. “We match their delivery and returns costs with existing providers and they never get charged for the pickup of empty packaging.” Sources: Website: https://www.shopolive.com/ Techcrunch.com, "Reusable packaging startup Olive creates new model to keep clothes out of landfills", Christina Hall, September 15, 2022, https://techcrunch.com/2022/09/14/reusable-packaging-olive-b2b-clothes-landfills/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cubGlua2VkaW4uY29tLw&guce_referrer_sig=AQAAANOqYcGNeuIi3ID-i2k5fM7q_A_3FvA8FcoQl1THqua_TE7jRhZcf7iM_Y51k6o0I7YPdoVGuzTtzTRhwJmOS2m1iczfRer_ahFLDmv4OE06PCuOdRHNWDY-yBDMCdrU0xLWbBgdfVb-21dAQAKUtpIiCAmyP5RIPJhRU04UkHPT