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Avaaz

Climate love

Report on how social media don't really try to fight climate misinformation

A ten-page report published today by the Avaaz association and the American branches of Friends of the Earth and Greenpeace shows that social media is not doing enough to fight climate misinformation. The main social media giants, Facebook, Pinterest, Twitter, Tiktok and Youtube, were rated according to 27 criteria : whether the platforms worked with experts to identify false information on the climate; whether they had put in place a clear policy to reduce this content, or even whether they suspended accounts that regularly disseminate it. As a result, none of them have adopted policies ambitious enough to solve the problem. Facebook, Tiktok and Twitter received the worst scores. Only 9, 7 and 5 points (out of a total of 27) were awarded to them respectively, against 14 for Youtube and Pinterest. Environmental associations deplore in particular the fact that Twitter's algorithm does not reduce the scope of false information on the climate, and does not prevent it from appearing in content "recommended" to users. This is worrying at a time when social networks are the main source of information for millions of human beings. One example among others, noted by Le Monde: the video "The climate emergency is a decoy", by physicist François Gervais, has been viewed more than 687,000 times since it was published on Youtube in December 2018. The Guardian meanwhile revealed that a quarter of climate change “tweets” were written by bots spreading climate skeptic messages. In its report on adaptation to climate change, published last February, the Intergovernmental Panel on Climate Change (IPCC) wrote that “misinformation had limited and delayed international climate action". "Social networks have allowed modern propagandists to sabotage the efforts of scientists and climate experts," Charlie Cray of Greenpeace USA said; "to increase their traffic, they lead us towards planetary collapse". https://secure.avaaz.org/campaign/en/facebook_climate_misinformation/

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  • Sarah Chabane

    108 w

    Very important report! Thanks for sharing; I wonder what score would @WeDontHaveTime receive 😎

    • Marine Stephan

      108 w

      a very important report, let's hope social media platforms act on it now

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