Electric pickup trucks are generating hype. Just ask Ford. The company recently announced that the upcoming F-150 Lightning, an all-electric remake of one of Ford's most popular truck models, has surpassed over 160,000 reservations. Of those reservations, more than half are customers who have never owned a Ford product before, and 79% had never owned a battery-operated vehicle before. The amount of reservations is enough to account for practically every F-150 Lightning projected to be available through 2023, according to electric vehicle website Electrek. Fueling the marketing push is a 3D and AR tour of the F-150 Lightning, which customers can view from their computer or phone. Full Article: https://www.utilitydive.com/news/all-electric-ford-f-150-lightning-sparks-interest-as-electric-vehicles-make/610375/