Climate love

George Kariuki

8 w

MUD Jeans

Climate love

With MudJeans you can now rent jeans and spare the environment!

The environment is severely impacted by the production of jeans. Around 7 to 8000 liters of water are required and 23,45 kilos of CO2 are released for every pair of jeans. In addition, a lot of herbicides and insecticides are employed. This amounts to a significant quantity of pollution when you consider that 3 billion pairs of jeans are sold annually. With these figures, it should come as no surprise that the apparel business is one of the most polluting sectors of the economy.
By purchasing or renting used jeans, you can significantly reduce pollution. You can both at Mud Jeans!
Mud Jeans offers an alternative perspective on jeans, the fashion business, and recycling. A pair of jeans can be purchased, but you can also rent one!
For each pair, you must pay 120 euros. An growing amount of recycled material is used to make this pair of jeans. It was once around 20%, but it is currently as high as 40%. This is because the methods they employ are getting better and more sustainable. You receive ten euros back when you return a pair of jeans.
At Mud Jeans, you may also rent a pair of jeans. You pay 7,50 per month, and after a year, Mud Jeans gets the pants back.
In case the jeans aren’t good enough to be sold anymore, Mud Jeans collects them and sends them once a month in a larger shipment to Valencia, to their fabric factory. Here the jeans are taken apart completely, and a part of organic cotton is added and then turned into new denim fabric. Their fabric in Tunisia then turns them into new jeans.

Want to buy new jeans? With MudJeans you can now rent them and spare the environment!

Looking good is has just gotten more sustainable. With MudJeans you can now rent jeans and spare the environment.

By using the latest technology, there are fewer chemicals at play when creating these jeans.
These techniques save hundreds of litres of water that would go into colouring the jeans. They use laser technology to add all sorts of patterns, biodegradable indigo for colouring and they use a print instead of leather labels. This way they use fewer materials, which makes recycling a lot easier. At the same time, it makes the jeans ‘vegan jeans’.

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  • Harrison wambui

    8 w

    Well... heading to a great direction

    • Joseph Githinji

      8 w

      This is an amazing idea, I hope all of us will adopt this.

      • Gorffly mokua

        8 w

        Unfortunately not many people will embrace this!

        • Sameen Shahid

          8 w

          @gorffly_mokua yeah . Almost impossible. They should look for ways to use less water in production instead .

        • Daniel Waweru

          8 w

          This is interesting. Measures to curb CO2 are highly appreciated.

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