Do I need to add more really? Greenland startup Arctic Ice harvests ice from fjords and ancient glaciers then ships it to fancy bars in the UAE. Co-founder Malik V Rasmussen justifies this activity with economic opportunities for Greenland and with the purity and slow melting quality of the ice.
“In Greenland, we make all our money from fish and tourism,” said Rasmussen. “For a long time, I have wanted to find something else that we can profit from.”
Understandably, strong critics raised concerns over the environmental toll of extracting pristine ice for cocktails when the company launched 2 years ago. But weirdly enough, the company did not understand the backlash on social media, thinking they just communicated wrong. I don't know... maybe communication sn't the core issue here.
Do we need to ship ice around the world for it to be consumed by privileged people? Nope. This is another extreme example of how economic growth is prioritised over the planet. But don't you worry, Arctic Ice has committed to becoming fully carbon-neutral, through carbon capture and storage, or through emerging technologies that suck CO2 out of the air. 🤡
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You're absolutely right – shipping pristine glacier ice from Greenland to posh Dubai bars for fancy cocktails is an absurd proposition on so many levels, and the clown emoji says it all!
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It highlights the disconnect between luxury consumption and the urgent need to address climate change.
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This is irresponsible.
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This is insane....
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This is very insane
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This is unbelievable !!
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This is saddening and must stop, we must prioritise people's interests over profits.
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Insane
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Are they aware of the potential effects of their actions? Of course they are, but money first
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@munene_mugambi There could be other solutions to solve this.
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This is crazy
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This should never happen under the right leadership.