Climate warning
Image of H&M

H&M

Climate warning

Did we know that the clothes we wear from brands like H&M are basically ‘dirty laundry’?

Demand creates supply. But at what price? Next time you buy a piece of clothing that says ‘recycled cotton’, think again. It could be affordable, but there is a high chance it comes with a cost to the climate. Fast fashion retail brands like H&M and Zara have been found to be guilty of sourcing their cotton from illegal deforestation in Brazil.
Ever thought where all this cotton is sourced from?
Ever thought where all this cotton is sourced from?

The Cerrado, a region in eastern Brazil has faced mass level deforestation with approximately half of the region being cleared for agriculture over the recent decades to grow cotton for sourcing them to Asia which holds the manufacturing units for Zara and H&M. According to the Brazilian government, the climate impacts created by this huge scale deforestation is similar to 50 million more cars annually! Moreover, hundreds of species are now endangered, and are facing extinction. The demand for good quality cotton is so much that farmers in Brazil have resorted to cultivating only cotton and soy on rotation. Cotton farming uses a lot of water. Billion liters of fresh water and 600 million liters of the most poisonous pesticides are used for this illegal cotton farming each year. The rate of deforestation increased by 43% in 2023. The ecological region of the Cerrado is falling prey to industrial farming, almost all of it illegal. Fast fashion is anyway not good for the environment, and to fuel illegal deforestation at such a large scale that causes immense, irreversible harm to the environment is just not done! Even the French Parliament has approved a bill to put a break on the fast-selling brands in a bid against greenhouse gas emissions, which these companies are guilty of. Learn more about the illegal deforestation that brands like Zara and H&M are involved in:


Do you agree?

26 more agrees trigger contact with the recipient

  • Elizabeth Gathigia

    3 w

    It's so heartbreaking that these textile industries don't care about the planet, they enjoy their profit at expense of the environment, they should be held accountable and pay heavily for the damage they have caused

    1
    • Annett Michuki..

      4 w

      as we continue with the fight to end things like plastics, we shouldn't forget the waste these textile industries dispose to the ground

      3
      • Rukia Ahmed Abdi

        4 w

        This is a shocking revelation and shame on H&M.Brazil should take harsh action against H&M for committing such unimaginable destruction on the environment

        6
        • Kevin

          4 w

          The textile industry reaping big profits at the expense of the environment is very shameful

          6
          • zelda ninga

            4 w

            Fast fashion as good as it is, it's only for a period of time but the effects of it leave a big impact to the environment.

            5
            • walter lungayi

              4 w

              So disappointing. Consumer awareness and industry accountability should be implemented here. Addressing these concerns requires a multifaceted approach.

              8
              • Rukia Ahmed Abdi

                4 w

                @walter_lungayi I agree with you.Consumer awareness is key as it will enlighten the public on the kind of products they take in and their effects to the environment

                2
              • Adama COULIBALY

                4 w

                C'est génial!

                2
                • George Kariuki

                  4 w

                  So glad to see France taking action with that new bill. Hopefully it inspires others to follow suit! We need more regulations to protect our precious ecosystems.

                  10
                  • zelda ninga

                    4 w

                    @george_kariuki hoping it passes through it would be a good thing because France is one of the countries that is known for the fast fashion industries.

                    4
                    • Rukia Ahmed Abdi

                      4 w

                      @george_kariuki sure.That's a good step by France.It will inspire other nations to adopt similar law.

                      3
                    Welcome, let's solve the climate crisis together
                    Post youtube preview with preloading
                    youtube overlay

                    Write or agree to climate reviews to make businesses and world leaders act. It’s easy and it works.

                    Write a climate review

                    Voice your opinion on how businesses and organizations impact the climate.
                    0 trees planted

                    One tree is planted for every climate review written to an organization that is Open for Climate Dialogue™.

                    Download the app

                    We plant a tree for every new user.

                    AppleAndroid