Climate love
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Cannes Lions

Climate love

Cannes Lions marks a milestone "sustainability criteria" in every award entry.

Get ready for the event of the year, "Cannes Lions: The International Festival of Creativity 2023." Recognized as a prestigious celebration of creative excellence since 1954, this year's festival marks a significant milestone with the introduction of sustainability criteria in every award entry.
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Curious about how advertising can respond to the climate crisis? The Ad Net Zero Action Plan, in collaboration with Cannes Lions, provides clear guidelines to reduce emissions from ... 1. Advertising Business Operations - Set science-based targets aligned with the Paris Agreement and measure consumption data annually. 2. Advertising Production - Access tools like a carbon calculator and receive sustainability training. 3. Media Planning & Buying - Develop a consistent methodology for calculating emissions in these areas. 4. Awards and Events - Prioritize sustainability in event planning and aim to minimize long-distance travel. 5. Ads Power To Support Behavior Change - Utilize creative brilliance to drive positive change across all sectors. Follow the full action plan at:

Excitingly, We Don't Have Time will also be part of the festival from June 20-23, 2023! Don't miss the United Nations SDG Lounge, hosted by the United Nations Development Programme, Deloitte Digital, and PVBLIC Foundation. Experience four days of live broadcasting from the Cannes Lions Festival of Creativity 2023. Register now at:

Let's spark more #CreativePower for #ClimateActions!

Do you agree?

142 more agrees trigger scaled up advertising

  • Kevin

    52 w

    This is the way to go indeed

    • Videlis Eddie

      52 w


      • We Don't Have Time

        53 w

        Dear SustainablePear Thank you for getting your climate love to level 2! We have reached out to Cannes Lions and requested a response. I will keep you updated on any progress! /Ford We Don't Have Time

        • john linus Tom

          53 w

          Very encouraging, great step

          • Daniel Waweru

            53 w

            A significant milestone indeed. Really encouraging

            • Johannes Luiga

              53 w

              Very encouraging and a great step ahead

              • Munene Mugambi

                53 w

                Indeed it is a milestone

                • ance Star

                  53 w

                  Great news for the Cannes lions..looking forward for the best

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