@Timberland is soon to launch a global, circular, return program for people to bring back used outdoor gear to reuse or recycle. We just heard about the program and pulled our Timberlands from the bin (they were literally waiting to be thrown out). Look how smooth those soles are! Their effort in this area- in addition to their advanced work with regenerative supply chains - suggests they are fast becoming an inspiring leader for others, and they are turning sustainable action into a collaborative business-to-consumer (B2C) activity. We'll be returning our boots to Timberland once the program is active, and we'll share our return experience with you here, and on Twitter. More about the Timberland initiative can be found here: https://footwearnews.com/2021/business/sustainability/timberland-take-back-program-circularity-timberloop-trekker-1203154490/ Picture: DeedStack, June 29, 2021 Boulder, CO