Ericsson and TOMRA have embarked on a groundbreaking partnership aimed at revolutionizing waste management practices through enhanced connectivity and digitalization. This collaboration underscores their shared commitment to sustainability by optimizing waste streams and minimizing environmental impact.
TOMRA, renowned for its innovative reverse vending machines (RVMs), plays a crucial role in the circular economy by collecting and sorting used beverage containers. These containers are recycled back into new bottles and cans, effectively closing the loop on material use. Ericsson's Connected Recycling (ECR) platform complements TOMRA's efforts with its Software-as-a-Service (SaaS) capabilities, enabling the traceability and trading of waste materials into new products.
At the upcoming HPE Discover event in Las Vegas, Ericsson and TOMRA will showcase their integrated solutions to demonstrate how advanced technologies can transform the waste industry. This initiative aims to shift perceptions of waste from a disposal burden to a valuable resource within enterprise ecosystems, thereby supporting circularity and reducing reliance on traditional waste management methods.
Marius Fraurud, Head of TOMRA Collection, emphasizes the importance of data-driven recycling solutions in driving circularity: "Our collaboration with Ericsson Connected Recycling showcases how precise data from RVMs can ensure complete traceability of materials, from waste collection to new product creation. Together, we aim to set new industry standards and promote sustainable practices."
Sophia Fahlen, Head of Ericsson Connected Recycling, highlights the transformative potential of the partnership: "As leaders in connectivity and recycling technologies, Ericsson and TOMRA are poised to revolutionize waste management. This collaboration underscores our commitment to leveraging digital innovation for environmental stewardship and a sustainable future."
In conclusion, Ericsson and TOMRA's alliance represents a significant step forward in advancing circular solutions for waste materials. By integrating connectivity with advanced recycling technologies, they aim to redefine how waste is managed globally, driving economic and environmental benefits while paving the way for a more sustainable society.

https://www.ericsson.com/en/press-releases/2024/6/ericsson-and-tomra-join-forces-in-new-circular-solutions-for-waste-materials



•
•
30 w
Their efforts in recycling and circularity are truly commendable.
•
•
31 w
sustainable waste management practices allows a significant reduction of environmental carbon footprint.
•
•
31 w
@rosebellendiritu Waste management is one of the most important ways to ensure a healthy environment and we should see more such collaborations coming up in the future
•
•
31 w
This is a great initiative that will help protect our environment by preventing harmful substances and pollutants from getting to our water, air and soil
•
•
31 w
@elizbeth_gathigia Well said... once we get rid of landfills, the less waste will find its way in our water bodies and soil
•
•
31 w
Talking about strategic partnerships.....this is one of them.
•
•
31 w
@boniface_kuria The partnership will leverage their respective expertise in technology and waste management to develop innovative solutions for sustainable waste processing.
•
•
31 w
Waste management is one of the crucial ways to mitigate the issue of climate change.
•
•
31 w
@jane_wangui Yes it is and with such innovations and collaborations we might curb the problem sooner than we expected
•
•
31 w
Implementation of sustainable waste management practices allows a significant reduction of environmental footprint.
•
•
31 w
@grace_njeri_804 This collaboration between Ericsson and TOMRA has the potential to drive circular economy principles and advance environmental stewardship.
•
•
31 w
This collaboration has the potential to drive circular economy principles and advance environmental stewardship as this will leverage their respective expertise in technology and waste management to develop innovative solutions for sustainable waste processing.
•
•
31 w
@walter_lungayi This collaboration underscores their shared commitment to sustainability by optimizing waste streams and minimizing environmental impact.
•
•
31 w
waste management is among the significant ways of ensuring we have a health environment
•
•
31 w
@annett_michuki Many benefits can be realized by waste minimization, including reduced use of natural resources and the reduction of toxicity of wastes.
•
•
31 w
@annett_michuki Waste management is one of the most important ways to ensure a healthy environment. This collaboration between Ericsson and TOMRA has the potential to drive circular economy principles and advance environmental stewardship.
•
•
31 w
@grace_njeri_804 getting rid of waste and landfills provides a convenient environment for a thriving environment which will encourage a high quality of life for all living things...