WildAid
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WildAid's new ad campaign is countering eco-anxiety with climate action.
Give some climate love to WildAid a global nonprofit dedicated to protecting wildlife and natural habitats. Their new "Environmental Excuse" ad campaign is focused on helping Gen Z audiences overcome eco-anxiety by inspiring climate action. The campaign's strategy incorporates some of our research into what drives individuals to adopt climate-positive behaviors. Read more here. Go WildAid!

As Eco-Anxiety Surges, WildAid Launches US Consumer Decarbonization Ad Campaign to Limit the Effects of Climate Change - WildAid
New research indicates 77 percent of Gen Z believes lifestyle changes are necessary to make an impact on climate change, new campaign aims to overcome remaining obstacles to change SAN FRANCISCO, CALIFORNIA, January 3, 2023 –While 77 percent of Gen Z respondents indicated that changing the way they live will be necessary to have … Continue reading "As Eco-Anxiety Surges, WildAid Launches US Consumer Decarbonization Ad Campaign to Limit the Effects of Climate Change"
https://wildaid.org/as-eco-anxiety-surges-wildaid-launches-us-consumer-decarbonization-ad-campaign-to-limit-the-effects-of-climate-change/


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18 w
Eco anxiety is real mental health issue affecting gen Z ,I applaud them for the amazing campaign!
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19 w
Information drives our decisions. Keep it up!
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19 w
I like the creativity of the campaign, eco-anxiety is a real issue that needs to get more focus!
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19 w
Great work by WildAid! I think minimizing eco-anxiety is an important issue that hasn't seen enough proper attention yet!