Mostafa Sherbiny's post

The carbon footprint of fashion and the United Nations behavioral change Practical guide Written by: Ambassador Mostafa Sherbiny - Chair of the Scientific Chair in Carbon Footprint and Sustainability at ALEXO, League of Arab States
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On average, making 1 kg of fabric releases 20-23 kg of greenhouse gas While addressing production impacts is essential, changing overconsumption patterns in markets is also a priority. The Sustainable Fashion Communication Handbook recognizes the power of the fashion marketing engine, and the important role it plays in shaping desire, aspiration and levels of consumption. The Sustainable Fashion Handbook, a guide for designers and marketers in the global fashion industry to align efforts towards climate neutrality, takes into account environmental and social factors. If the textile and fashion sector is to achieve its sustainability goals, we need to bridge a gap with sustainable marketing and consumption. As the textile and fashion industry needs to make systemic changes to transform consumer behavior and address the role that marketing plays, the Sustainable Fashion Handbook has been developed to give practitioners around the world the means to support the industry's broader sustainability goals across environmental and social issues. Your fashion carbon footprint is the amount of greenhouse gas emitted from all of your fashion-related activities—including the design, manufacturing, shipping, buying, wearing, cleaning, and eventual disposal of your clothing. If you purchase a lot of clothes, buy clothing in-store, and frequently use toxin-heavy detergents to wash your clothes, it's likely that you'll have a larger carbon footprint The Sustainable Fashion Guide also provides practical guidance for best practices First: Leading with Science: Shows why and how a dedication to scientific evidence and transparency is key to transforming communication, recognizing the importance of translating technical and scientific information into credible and meaningful messages. Second: Changing Behaviors and Practices: It addresses the need for a cultural shift, and explains why it is important to eliminate messages of excessive consumption, encourages marketers to direct consumers towards lower-impact and circular solutions instead, such as repair and reuse, which helps normalize sustainable behaviors . Third: Reimagining Values: It also focuses on the need for role models to help portray alternative models of status and success, separating identity from modernity and resetting what is considered an ambition to establish a sustainable social future. It also emphasizes how marketers can explore positive environmental, cultural and social values for the textile sector. Fashion and explain it with an emphasis on inclusiveness. Fourth: Advocacy Leadership: Shows how marketers can empower consumers to fulfill their role as citizens to demand greater action by businesses and policymakers alike, while holding stakeholders across the sector accountable. In doing so, The Sustainable Fashion Handbook recognizes that individual behavior change alone will not be sufficient and that systemic shifts are also required at the business, societal and policy levels. It also explores the role of policy from how to support communications and encourage policymakers to lead with measures that enable industry sustainability more broadly, To the exact existing and incoming policies that will affect the work of communications. Today's textile and fashion workers should adopt and incorporate the guidance provided by the Operations Manual into their practices, to help them do so, This guide aligns with the fashion industry's Charter for Climate Action, which is a driving force in fashion's response to climate by developing and implementing a dedicated commitment in the Fashion's Renewed Charter announced at COP26, this to: "Align consumer and industry communications efforts with a path compatible with the Science-Based Goals initiative SBTi of 1.5 degrees, as set out in the goals of the Paris Agreement, as well as a fairer and more equitable future.” The Playbook will serve as a signatory to the Fashion Charter to report on progress on an annual basis, showing how their communication efforts align with the principles of this Playbook. Clothing manufacturer products create carbon footprint in each phase of their life cycle; from sourcing the raw materials to its laundry and disposal. However, 70% of the clothes factories emissions come from the production process, during fibre production and clothing manufacture. The Guide to Sustainable Fashion Communication has been informed by a joint consultation with 160 global industry stakeholders as well as an in-depth peer review process, of which the Fashion Charter signatories were a part. It's not just aimed at those who communicate about sustainability in fashion, but rather the idea of applying a sustainable lens to everything It enables the fashion sector to be sustainable and circular, and focuses on the role of marketers, media, influencers and others for sustainable marketing. This guide has been produced between the United Nations Environment Program and the United Nations on climate change, and it shows how to take action through Countering misinformation, reducing messages that perpetuate overconsumption, redirecting aspiration to more sustainable lifestyles, and empowering consumers to demand greater action from companies and policymakers. Ultimately, it aims to help marketers explore how to help decouple value creation from resource extraction and scale growth, while improving well-being. Clothing manufacturer products create carbon footprint in each phase of their life cycle; from sourcing the raw materials to its laundry and disposal. However, 70% of the clothes factories emissions come from the production process, during fibre production and clothing manufacture. Polyester is the most commonly used fibre, accounting for 52.2% of global fibre production in 2019. In 2015 alone, the production of polyester for textiles was estimated to release over 706 billion kg of greenhouse gases. Cotton is a naturally-sourced, plant-based fibre, but any carbon it removes from the atmosphere as it grows is offset by the greenhouse gases released by the production and application of fertilizers and pesticides to the growing plants. While cotton produces less greenhouse gas than polyester, it uses up 20x more water. A single cotton shirt requires 2700 liters of water to produce. Unsustainable consumption and production patterns directly and significantly contribute to the triple planetary crisis in terms of climate change, pollution and biodiversity loss, with the textile industry sector responsible, for example, for between 2 percent and 8 percent of global greenhouse gas emissions, as well as on significant pollution, water extraction, and biodiversity impacts, including 9 percent of annual losses in microplastics to the oceans, while consuming 215 trillion liters of water annually. This guide presents the need to direct these efforts toward sustainable and circular solutions as a creative opportunity, and also provides a much-needed framework as policies on how to communicate environmental claims increasingly come into play. By leveraging their skills, marketers can be part of the solution rather than being They are contributors to the problem and, in doing so, help advance progress towards accelerating the achievement of the Sustainable Development Goals, including Goal 13 on climate change. Environmental issues are increasingly playing an important role in the textile industry, both from the point of view of government regulations and consumer expectations. All products and services have certain life cycles. The life cycle refers to the period from the product’s raw material phase through to finished product’s first launch into the market until its final withdrawal. Although textile sector is one of the biggest consumer intensive sector, recycling and reclamation practices are not given much importance. Hence, Life cycle analysis {LCA} needs to be carried out. LCA explains in detail the waste potential, energy usage and environmental effects of each stage to address Green House Gas Emissions (GHG). Industry needs to review ways of achieving more sustainable materials and technologies as well as improving recycling Besides that, most textiles and clothing are produced in countries that rely mainly on fossil fuels for energy production, like China. The textile industry uses a lot of energy, so switching to clean energy sources, like solar, wind and nuclear, and increasing energy efficiency is the most effective way to reduce the industry’s carbon footprint. Reference :

  • Rashid Kamau

    50 w

    Lets reduce our carbon footprint through switching to clean energy sources.

    • Munene Mugambi

      50 w

      We need to reduce our carbon footprint

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