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Justdiggit

Climate love

Revitalizing Rural Economies through Landscape Restoration and Regenerative Agriculture

In partnership with MetaMeta, Justdiggit is spearheading transformative initiatives to revitalize local rural economies in the Amhara (Gubalafto) and Oromia (Middle Awash) regions of Ethiopia. Their holistic approach involves restoring degraded landscapes, implementing regenerative agriculture practices, and promoting awareness of untapped rural livelihood opportunities. By empowering communities with the knowledge and tools to enhance their income, Justdiggit is catalyzing sustainable development in these regions.
Recognizing the unique challenges posed by differing geology, soil, climate, and agricultural practices in each region, Justdiggit tailors its interventions accordingly. Through a diverse range of activities such as training sessions on biofertilizer production, establishment of youth-led tree nurseries, and support for government-led restoration campaigns, Justdiggit is driving positive change on the ground.
Drawing upon its expertise in media, communication, and behavior change, Justdiggit amplifies the impact of landscape restoration efforts. With a proven track record in developing effective communication strategies and a vast global network of media partners, Justdiggit collaborates closely with MetaMeta to enhance project outcomes. For example, they have developed informative materials, including flyers for smallholder farmers, to disseminate knowledge on biofertilizer production, ultimately improving soil fertility and crop yields.
By harnessing the power of media and communication, Justdiggit aims to accelerate the transition towards sustainable rural economies in Ethiopia. Through their innovative approach, they are paving the way for lasting environmental and socio-economic benefits in the Amhara and Oromia regions, benefiting both present and future generations.

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  • George Kariuki

    9 w

    This partnership is truly commendable.

    • walter lungayi

      9 w

      Justdiggit is dedicated to promoting landscape restoration and regenerative agriculture, which are crucial for revitalizing rural economies and combating climate change. Their work is essential for creating a more sustainable and resilient future for our planet.

      5
      • Esther Wanjiku

        9 w

        A truly amazing holistic appproach

        2
        • Munene Mugambi

          9 w

          Justdiggit is an embodiment of what action is. The environmental Just Do It

          2
          • Marine Stephan

            9 w

            I really love the work that Justdiggit does!

            8
            • dickson mutai

              9 w

              @marine_stephan Yes, it's wonderful to see them making tangible differences in communities

              3
            • Joseph Githinji

              9 w

              This is the way to go, landscape restoration and regenerative agriculture is going to create sustainable ways in agriculture hence food security. @Justdiggit are doing great in improving soul fertility.

              8
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