Brett Jenks Admin's post

I am excited to share my op-ed in Behavioral Scientist about a new Rare research initiative tracking climate progress based on people's behavior.
While Americans believe people should adopt climate-friendly behaviors, they severely underestimate how much other people believe the same. We’ve taken to calling this a “normative bubble,” a gap between perception and reality that threatens the widespread adoption of behaviors.
The “Climate Culture Index" is our new initiative tracking this bubble, and the psycho-social state of Americans related to the most impactful climate-friendly behaviors. The insights we draw from it could help partners in media, government, and elsewhere develop more effective strategies for shifting the culture toward sustainability.
Give the piece a read and share your thoughts in the comments.

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